Marketing Confusion: Which Media to Use or Reject [Video]
You've got your product or service. You have a website and a mission to make sales. But which media should you use to market your product? Maybe TV is the way to go, but is it too risky? What about direct mail? Why not an integrated marketing campaign? Trial and [...]
JOBS Act: Raising Capital with Private Investors [Video]
Raising capital with private investors is now easier than ever. With President-Elect Trump's new Security Exchange Commissioner, marketing to investors to raise private capital should be easier than ever. Furthermore, a Trump administration should remove the rules and regulations which have made job growth and wealth creation so difficult. Now is [...]
Sun Chlorella: From Start-Up to Multi-Million Dollar Company
Did you hear how I helped turn a start-up into a multi-million dollar enterprise? You can read about it here. I can turn your company into a profit machine, too! Call me at (310) 212-5727 or email me at [email protected] and we can talk about expanding your company as far [...]
Common Direct Mail Blunder: Your Response Device
Order forms, also known as response devices, are critical components to the success of your campaign. One of the primary reasons some direct mail pieces bring in sub-par results is that the order form fails to follow tested and proven direct response rules. And in this business, ignoring the rules can [...]
Avoid Being Shot into Cyberspace: Use Current Events to Keep Your Email Subscribers Engaged
An earthquake hits California. Not surprisingly, an email like the one below from Bed, Bath, & Beyond arrives the next day: Keep your loved ones safe and sound à Shop Now! It’s all in the Preparation … The reality is that an emergency situation can arrive at any time, [...]
Marketing Confusion: Which Media to Use or Reject [Video]
You've got your product or service. You have a website and a mission to make sales. But which media should [...]
JOBS Act: Raising Capital with Private Investors [Video]
Raising capital with private investors is now easier than ever. With President-Elect Trump's new Security Exchange Commissioner, marketing to investors [...]
Sun Chlorella: From Start-Up to Multi-Million Dollar Company
Did you hear how I helped turn a start-up into a multi-million dollar enterprise? You can read about it here. [...]
Common Direct Mail Blunder: Your Response Device
Order forms, also known as response devices, are critical components to the success of your campaign. One of the primary [...]
Avoid Being Shot into Cyberspace: Use Current Events to Keep Your Email Subscribers Engaged
An earthquake hits California. Not surprisingly, an email like the one below from Bed, Bath, & Beyond arrives the next [...]