President Trump can save the taxpayers from the coming massive post office bailout—and make American postal delivery great again! 7 Frightening Realities About the Post Office which Politicians Ignore
President Trump has a historic opportunity to save the American taxpayer from a $37 billion bailout … and turn the failing postal service around. The postal system is dysfunctional. Why? Because of… Politicians Unions The Postal Bureaucracy Hostility and ignorance from all of the above about the importance of [...]
Fighting FFB: Fear of Facebook: 5 Steps to Overcoming Loss in Leads and Sales
Facebook is one of direct marketers’ best friends. Right now, at least 20% (sometimes much more) of the marketing budgets we’re doing are with Facebook. This social medium is accountable. It’s great to test. And it dramatically expands your universe and profitability. Also, one of the fun things about Facebook [...]
Having Problems with the Post Office?
I had an odd, terrible ruling from the United States Postal Service (USPS). I am getting surcharged on my traditional direct mail. It makes no economic sense. I can’t send mail for my clients. They lose and the post office loses more money. Everyone loses. Over the years, we have [...]
Increasing Response: Use Current Events
One way to increase readership and response is to tie your campaign, banner ads, etc. to current events. This trick works for all products and services, including Hamburgers! Check out this ad from Wendy’s below: Do you need help with your next Direct marketing campaign? Call me at (310) 212-5727 [...]
Start-up: From Slow Growth to Mega Growth and Profits
For almost 10 years, my agency and I worked to make one small investment company, DTN Wall Street, into a giant by selling its innovative investment product. The marketing director, Chuck Wood saw me speak at a conference in Las Vegas about accountable advertising and scientific marketing. He loved what [...]
President Trump can save the taxpayers from the coming massive post office bailout—and make American postal delivery great again! 7 Frightening Realities About the Post Office which Politicians Ignore
President Trump has a historic opportunity to save the American taxpayer from a $37 billion bailout … and turn [...]
Fighting FFB: Fear of Facebook: 5 Steps to Overcoming Loss in Leads and Sales
Facebook is one of direct marketers’ best friends. Right now, at least 20% (sometimes much more) of the marketing budgets [...]
Having Problems with the Post Office?
I had an odd, terrible ruling from the United States Postal Service (USPS). I am getting surcharged on my traditional [...]
Increasing Response: Use Current Events
One way to increase readership and response is to tie your campaign, banner ads, etc. to current events. This trick [...]
Start-up: From Slow Growth to Mega Growth and Profits
For almost 10 years, my agency and I worked to make one small investment company, DTN Wall Street, into a [...]