Multi-Channel Integrated Breakthrough Results: 10 Secrets to winning the “Best Investment Online” Campaign Award of the Year
Hundreds of companies are involved in investment marketing, but not all companies know how to reach a targeted audience of investors with a marketing campaign that gets results. With over 30 years of marketing to investors, I know what gets incredible response...and what falls flat. The key to an effective, [...]
Web Response boosting strategy: Don’t take shortcuts around this Success Secret
Many marketers who are diligent about testing headlines in their emails, direct mail or online ads often forget that testing is just as important on their landing page or website. Your headline helps determine your success, boosts your web response and it’s your first chance to start making a sale [...]
Copy tip: 3 Secrets to a Money-Making Headline
Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable information or offer an irresistible solution? But most of all, does it help turn browsers into buyers? It should. Here are 3 secrets to writing an attention-grabbing headline that will [...]
Testing Corner: Do quotation marks add power?
I’m a longtime proponent of setting quotation marks around your headline. Why? They grab attention. They can add credibility and a newsy feel. They make the reader wonder who’s saying this and why. Best of all, they increase response, according to years of testing. But exactly where you place the [...]
Victory for 1st Amendment Rights…and Marketing
This last week was a great week for my digital clients and freedom. In a party-line vote, House Republicans freed Internet Service Providers such as Verizon, AT&T and Comcast of unfair and terrible regulations to limit what companies could do with information such as customer browsing habits, app usage history [...]
Multi-Channel Integrated Breakthrough Results: 10 Secrets to winning the “Best Investment Online” Campaign Award of the Year
Hundreds of companies are involved in investment marketing, but not all companies know how to reach a targeted audience of [...]
Web Response boosting strategy: Don’t take shortcuts around this Success Secret
Many marketers who are diligent about testing headlines in their emails, direct mail or online ads often forget that testing [...]
Copy tip: 3 Secrets to a Money-Making Headline
Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable [...]
Testing Corner: Do quotation marks add power?
I’m a longtime proponent of setting quotation marks around your headline. Why? They grab attention. They can add credibility and [...]
Victory for 1st Amendment Rights…and Marketing
This last week was a great week for my digital clients and freedom. In a party-line vote, House Republicans freed [...]