Google Expanded
It looks like the new Google expanded text ads are falling short of marketer’s expectations, but still good. The new format has led to a drop in average cost per click (CPC), a lowering of the average cost per acquisition (CPA), and an increase in total number of clicks. However, [...]
5 Ways To Keep Your Core Customers Loyal – And Convert Prospects
For most marketers, 20% of your customers represent 80% of your profits. Any significant loss of this core group could mean a serious hit to your sales, profits and future success. While you cannot stop prospecting, remember…it is always cheaper to market to your existing customers than to acquire [...]
Bookalog DMU
98% of marketers overlook this powerful success strategy that could skyrocket your leads or sales (video). You’re one of the 98% if you’ve never considered a bookalog. What’s a bookalog? It looks and feels like a paperback book – but it is actually a persuasive sales piece for your product [...]
81 And Growing Awards
I just received a note that my marketing agency CDMG won the Internet Advertising Award for “Best Investment Online” campaign. That makes a total of 81 awards won from the Echo awards, Business Marketing Association, Web Marketing Association and others.
How Family Life Conference Shot Sales Up 533% – 5 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson from one marketer of seminars. FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences, seminars, online resources and more. [...]
Google Expanded
It looks like the new Google expanded text ads are falling short of marketer’s expectations, but still good. The new [...]
5 Ways To Keep Your Core Customers Loyal – And Convert Prospects
For most marketers, 20% of your customers represent 80% of your profits. Any significant loss of this core group could [...]
Bookalog DMU
98% of marketers overlook this powerful success strategy that could skyrocket your leads or sales (video). You’re one of the [...]
81 And Growing Awards
I just received a note that my marketing agency CDMG won the Internet Advertising Award for “Best Investment Online” campaign. [...]
How Family Life Conference Shot Sales Up 533% – 5 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson from one marketer of seminars. FamilyLife is [...]