7 Keys to a Successful New Product Launch [Checklist]
New product launches are never easy. They need to be done right. Having helped over 300 companies launch a new company or launch a new product, I have identified 7 keys to a successful product launch. Let me give you a 7-point checklist, based on my success with The Weather [...]
Direct Marketing Copy Tip of the Week: The Call to Action
One major problem with most “image” advertising is that when prospects are done looking at it, they are not sure what to do with their new-found knowledge. Why? The copywriter did not tell them what to do. The ads are missing what direct response copywriters define as “the call to [...]
Testing Corner: Email Subject Lines Make or Break Your Campaign
The subject line you put on your emails is one of the two most important aspects of whether your email gets opened or instantly deleted. Over 60% of your prospects are going to use the ‘from’ line to weed out a lot of emails., But the second indicator for prospects [...]
Magalogs: Excellent Marketing Tool for Big Profits! [Video]
Want to reach wealthy or skeptical, hard-to-reach prospects? Don’t want your marketing campaigns to end up in the trash? Then you need a Magalog! It looks like a magazine, it feels like a magazine, but it’s an effective marketing tool for getting higher response, building your leads, and generating huge [...]
Case Study of the Week: Health Alert
Dr. Bruce West jumped into the alternative health market long before alternative medicine turned into a national movement. It started with a newsletter called Health Alert, which he began writing on his kitchen table in a rented home. Craig Huey and his CDMG staff took his newsletter, expanded its target [...]
7 Keys to a Successful New Product Launch [Checklist]
New product launches are never easy. They need to be done right. Having helped over 300 companies launch a new [...]
Direct Marketing Copy Tip of the Week: The Call to Action
One major problem with most “image” advertising is that when prospects are done looking at it, they are not sure [...]
Testing Corner: Email Subject Lines Make or Break Your Campaign
The subject line you put on your emails is one of the two most important aspects of whether your email [...]
Magalogs: Excellent Marketing Tool for Big Profits! [Video]
Want to reach wealthy or skeptical, hard-to-reach prospects? Don’t want your marketing campaigns to end up in the trash? Then [...]
Case Study of the Week: Health Alert
Dr. Bruce West jumped into the alternative health market long before alternative medicine turned into a national movement. It started [...]