Beware of the Return Address: It Could Kill Your Direct Mail [Note: Apply this to email/Facebook and banner ads strategies]
In direct mail, the return address is one of the five things a prospect will look at on an envelope. They want to know who sent your letter as they determine to open it immediately, open it later or worse…simply throw it away. Know who your prospects are When marketing [...]
Direct Response Copy Tip of the Week: Warning! How Exaggerations Can Damage Response
Most of you know what an exaggerated claim sounds like. And I’m sure as soon as you hear or read one, you tend to tune out. However, even though most marketers appreciate realism, unfortunately they don’t always offer it in their advertising. Why realism generates response That’s why it’s important [...]
Testing corner: Study Shows Subject Lines Make a Difference…You Guess The Winner
I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50-years and older. Note that the subject line, in this case, had to be tame enough for regulatory agencies and by passing filters. [...]
Little-Known Marketing Secrets for the Most Successful and Profitable Investment Campaigns
Over the years, we have won awards for over 79 campaigns from the Direct Marketing Association, Internet Advertising Association, the Information Marketing Association, and many more. Interested in how we did it? Check out our case studies: VectorVest RealMoney.com TheStreet.com Velocity Trade FloorPass Scott Smith’s Swiss Confidential Charles Payne’s Common [...]
Case Study of the Week: Maedel's Mini-Cap Analyst
Here was the marketing challenge: Maedel’s Mini-Cap Analyst, a Swiss-based company, had a monthly stock newsletter. They came to CDMG with a number of frustrating problems, including: It was virtually unknown to U.S. stock investors It had a small subscriber base And other issues. To find out what CDMG did [...]
Beware of the Return Address: It Could Kill Your Direct Mail [Note: Apply this to email/Facebook and banner ads strategies]
In direct mail, the return address is one of the five things a prospect will look at on an envelope. [...]
Direct Response Copy Tip of the Week: Warning! How Exaggerations Can Damage Response
Most of you know what an exaggerated claim sounds like. And I’m sure as soon as you hear or read [...]
Testing corner: Study Shows Subject Lines Make a Difference…You Guess The Winner
I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience [...]
Little-Known Marketing Secrets for the Most Successful and Profitable Investment Campaigns
Over the years, we have won awards for over 79 campaigns from the Direct Marketing Association, Internet Advertising Association, the [...]
Case Study of the Week: Maedel's Mini-Cap Analyst
Here was the marketing challenge: Maedel’s Mini-Cap Analyst, a Swiss-based company, had a monthly stock newsletter. They came to CDMG [...]