Copy Tip of the Week: Know Your Prospect
Universally, you have three target audiences: Customers from your database. Prospects from your database. Prospects Customers have already purchased something from your before. Prospects on your database usually originate from your lead generation efforts or word-of-mouth. They might know who you are and what you have to offer, but they [...]
Testing Corner: Which Headline Pulled the Best Response?
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test, and find out why some headlines have better response than others. Which of these headlines pulled [...]
31 Christmas Direct Response Marketing Tips
Here are 31 Christmas marketing tips we are using for our clients. Did I miss any that would apply to you? 1, Use “Merry Christmas” in your marketing. Politically correct can cost you. Studies found retailers who aren’t shy about saying “Merry Christmas” see sales rise as a result. In [...]
Shopping Cart Abandonment: Trillions Lost [Video]
In our October 20th issue of Direct Marketing Update (click here to read), I wrote about shopping cart abandonment. Here are a few stats: Consumers get nervous and end a sale while shopping online. Research has proven that this indecisiveness hurts the e-commerce industry. Online merchants will lose $4.6 trillion [...]
Email Reminder!
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image that shows up on your recipient’s screen in case the image can’t be read by his or her email technology. Alt-tags look like [...]
Copy Tip of the Week: Know Your Prospect
Universally, you have three target audiences: Customers from your database. Prospects from your database. Prospects Customers have already purchased something [...]
Testing Corner: Which Headline Pulled the Best Response?
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response [...]
31 Christmas Direct Response Marketing Tips
Here are 31 Christmas marketing tips we are using for our clients. Did I miss any that would apply to [...]
Shopping Cart Abandonment: Trillions Lost [Video]
In our October 20th issue of Direct Marketing Update (click here to read), I wrote about shopping cart abandonment. Here [...]
Email Reminder!
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word [...]