Copywriting: It's All About the Power of Believing (Video)
Struggling to bring in prospects? Having a hard time bringing in new leads? Whatever you are writing or promoting, you need to believe in what you are selling! Watch this video, and learn why the power of believing matters, and how to communicate that value in your direct response and [...]
Creating a “Look-Alike” Audience
There are two ways to create a look-alike audience. Both are producing awesome returns for my clients: Transactional data. This way is based on thousands of transactional data. These are purchases that can create powerful audiences which are clones of your own customers. Facebook algorithms. Facebook keeps perfecting its ability [...]
Direct Mail Blunder Most Marketers Make … Do You?
Most marketers will put the name of their company and logo at the top of the letterhead. Big mistake. The name of your company means absolutely nothing to your prospects. And in fact, it can depress your response. Heresy? This may sound like heresy, but think about it. When your [...]
Trump Marketing: How He Used Direct Response to Win the Election
I have been in the advertising and direct marketing business for over 40 years as an owner of an ad agency and winner of 79 awards. I have clients all over the world, and I have made them very rich with our successful campaigns. Some of them have even become [...]
CDMG Case Study: FamilyLife
FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences, seminars, online resources and more. FamilyLife (Credit: Twitter) While their Weekend to Remember marriage conferences had been very successful in the [...]
Copywriting: It's All About the Power of Believing (Video)
Struggling to bring in prospects? Having a hard time bringing in new leads? Whatever you are writing or promoting, you [...]
Creating a “Look-Alike” Audience
There are two ways to create a look-alike audience. Both are producing awesome returns for my clients: Transactional data. This [...]
Direct Mail Blunder Most Marketers Make … Do You?
Most marketers will put the name of their company and logo at the top of the letterhead. Big mistake. The [...]
Trump Marketing: How He Used Direct Response to Win the Election
I have been in the advertising and direct marketing business for over 40 years as an owner of an ad [...]
CDMG Case Study: FamilyLife
FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and [...]