6 Direct Response Copy Formulas (Video)
Not sure how to write the best copy for your direct marketing campaign? Which formula should you use? Make sure to follow the AIDA formula. A stands for Attention. For I, D, and A, check out my video. Click below: https://www.youtube.com/watch?v=RA9nJfyRD3E Do you want a winning direct response marketing [...]
Testing Corner: Website Layouts Are Crucial to Response
Here’s a tip that could help increase your response by more than 80%. It's all about the layout of your page. Test: In an A/B split test, two different ordered pages of the same website were tested in an 8-day micro-test. Page A printed sales copy in two columns. Page [...]
Direct Response Copy Tip of the Week: Little-Known Secrets About Testimonials
It’s a little-known secret that testimonials which are too general do not increase response. However, testimonials with specifics increase response dramatically. A “meaty” testimonial will gain prospects’ trust and increase response Your prospects want evidence that your service or product is going to positively impact their lives. You can provide [...]
7 Common Blunders that Can Cripple or Destroy Web Leads and Sales
It’s been proven time and again that marketers lose significant leads and sales because the opening copy of their websites or landing pages doesn’t immediately identify what prospects are looking for. What exactly are the prospects or customers looking for at your site? Depending on what you’re offering, there could [...]
Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Direct mail in an online world can increase your growth and profitability compared to other media options. Integrated campaigns with direct mail/email/banner and Facebook ads, Twitter, and pre-roll commercials all to the same name are the most common campaign I’m now doing for CDMG clients. And it’s powerful. But direct mail [...]
6 Direct Response Copy Formulas (Video)
Not sure how to write the best copy for your direct marketing campaign? Which formula should you use? Make sure [...]
Testing Corner: Website Layouts Are Crucial to Response
Here’s a tip that could help increase your response by more than 80%. It's all about the layout of your [...]
Direct Response Copy Tip of the Week: Little-Known Secrets About Testimonials
It’s a little-known secret that testimonials which are too general do not increase response. However, testimonials with specifics increase response [...]
7 Common Blunders that Can Cripple or Destroy Web Leads and Sales
It’s been proven time and again that marketers lose significant leads and sales because the opening copy of their websites [...]
Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Direct mail in an online world can increase your growth and profitability compared to other media options. Integrated campaigns with [...]