Marketing Secrets for the Super Wealthy: 12 Key Steps for Successful Lead Generation and Conversion to America’s Top Income
Lead generation and conversion of ultra-wealthy prospects--often classified as accredited Investors--is a significantly different process from traditional business-to-business marketing or general consumer lead generation marketing. Why? The accredited investor requires important and unique marketing and advertising tactics. An accredited investor is defined as one of the following: “An individual (or married couple) whose (joint) [...]
Post-it Notes: Lift Your Direct Mail Response by 15%-30%
Back in the 1990's, I experimented with putting yellow post-it notes on the outer envelope of my clients' direct marketing campaigns. In those tests, we saw a 12% to 30% increase in response. The post-it note was effective for both consumer and business-to-business mailings. However, this direct marketing technique was [...]
“Marketing and the 2016 Election: Things to Come”–Please Join Me (Webinar)
Election 2016 was surprising … and shocking. How did Trump win the election? And how do the liberal Democrats plan to win in the 2018 Election? What must conservatives do to win in 2018 … even in liberal states like California? I’d like to invite you to a very special [...]
Consumer Trends: Mobile v. Paper Coupons
Which is better: mobile or paper coupons? The number of U.S. mobile coupons is expected to increase by 10.2% to a total 123 million this year. A modest degree of growth is expected in the next three years after that. Coupons: print v. mobile (Credit: Mobile Marketing Watch) [...]
Power Tips: Marketing Secrets of Some of the Most Successful B2B Modeling Campaigns
You can learn a lot about what to do—or what you are not doing now but should be doing—by looking over success stories. My agency, Creative Direct Marketing Group, has won over 79 marketing awards because of our successful campaigns. The Business Marketing Association, the DMA, and the Internet Advertising [...]
Marketing Secrets for the Super Wealthy: 12 Key Steps for Successful Lead Generation and Conversion to America’s Top Income
Lead generation and conversion of ultra-wealthy prospects--often classified as accredited Investors--is a significantly different process from traditional business-to-business marketing or general [...]
Post-it Notes: Lift Your Direct Mail Response by 15%-30%
Back in the 1990's, I experimented with putting yellow post-it notes on the outer envelope of my clients' direct marketing [...]
“Marketing and the 2016 Election: Things to Come”–Please Join Me (Webinar)
Election 2016 was surprising … and shocking. How did Trump win the election? And how do the liberal Democrats plan [...]
Consumer Trends: Mobile v. Paper Coupons
Which is better: mobile or paper coupons? The number of U.S. mobile coupons is expected to increase by 10.2% to [...]
Power Tips: Marketing Secrets of Some of the Most Successful B2B Modeling Campaigns
You can learn a lot about what to do—or what you are not doing now but should be doing—by looking [...]