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Blog2025-03-18T13:51:10-06:00
1412, 2015

Gift-Givers

By |December 14, 2015|Blog, Direct Response Copy Tips, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics|

This Christmas, if you have gift givers, don’t forget to flag them for birthdays, anniversaries, Valentine’s Day, Father’s Day, Mother’s Day, and the 4th of July! If you have any questions about writing copy or want help with your next marketing campaign, please contact me at (310) 212-5727 or email [...]

1412, 2015

Help Stop the Internet Tax – Senator Rubio

By |December 14, 2015|Blog, Current Events, New Strategies and Tactics|

Liberals/Progressives and the National Retail Federation have joined together to pass the “Marketplace Fairness Act of 2015 (MFA).” The bill would have online retailers and traditional catalogers/direct mail sellers collect local sales taxes on purchases. It has passed the senate, but not the house. Sen. Marco Rubio joined in opposition [...]

1412, 2015

Direct Mail Creates Better Response than Online Marketing [video]

By |December 14, 2015|Advertising & Marketing, Banner Ads/Remarketing, Facebook/Social Media, Integrated Marketing, Successful Marketing Campaigns|

Marketers using multichannel marketing usually report that direct mail generates a better ROI. The upfront cost may be higher, but the cost per lead or cost per sale is lower than other media. Now a new neuroscientific study tracks with these findings. The Postal Service Inspector General’s office conducted this [...]

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