Tip of the Week: Strengthen Your Copy Using Power Words
Power words. They will help you create more leads or sales. These words get your product noticed, and make it virtually impossible for your prospects to ignore your product or service. Power words make your prospects take action. Influencing your prospects to take action Do you ever hear an advertisement on [...]
Testing Corner: With or Without Sliders?
Should you use sliders in your copy? On your web pages? Consider this test, and decide which site captured more views: Version A or Version B? Version B Version A [...]
The Top 15 for 2015
Here are the top 15 Direct Marketing Update articles from this year. These are the articles that you must read. These are the ones that were the most controversial. They got the most comments or forwards. They were the 2015 all-stars. You won’t want to miss this! I’d love your [...]
Small, Targeted Audience Tip: The Power of 3-D! [video]
The most powerful response rates I’ve seen have been from 3-D campaigns for business-to-business and consumer audiences. I’m not talking about movies form the 50’s, I mean a special campaign featuring a dynamic, hands-on three-dimensional mailing piece that have small audiences and big margins. A three-dimensional piece isn’t a traditional [...]
Retargeting – Changing Your Bottom Line [video]
For banner ads, retargeting has been a game changer for most marketers. As good, if not better, results are being experienced on Facebook ads. See our video brief on retargeting here. Need help with banner ads, facebook and retargeting? Call (310) 212-5727.
Tip of the Week: Strengthen Your Copy Using Power Words
Power words. They will help you create more leads or sales. These words get your product noticed, and make it virtually [...]
Testing Corner: With or Without Sliders?
Should you use sliders in your copy? On your web pages? Consider this test, and decide which site captured more [...]
The Top 15 for 2015
Here are the top 15 Direct Marketing Update articles from this year. These are the articles that you must read. [...]
Small, Targeted Audience Tip: The Power of 3-D! [video]
The most powerful response rates I’ve seen have been from 3-D campaigns for business-to-business and consumer audiences. I’m not talking [...]
Retargeting – Changing Your Bottom Line [video]
For banner ads, retargeting has been a game changer for most marketers. As good, if not better, results are being [...]