Check Out My Latest Webinars!
Finally, here are my latest webinars that will help your business grow and profit. 18 New Trends for Marketing Investment Products & Services" Webinar. Click here. 18 Amazing New Trends in Marketing and Advertising Breakthroughs. Click here. Raising $5 million to $50 million through JOBS Act Marketing & Advertising. Click [...]
How Integrating Email with Direct Mail Generated a 200% Increase in Response
Stanley Steemer, Carpet Cleaner Improving your direct mail and email copy strategy can pay off big time. Take Stanley Steemer. New Segmentation Strategy: Steemer changed its segmentation model. a. Customer engagement b. Purchase behaviors c. Offers d. Branch and franchise groups The company focused on shaping which [...]
Facebook Marketing
Facebook (Tkgd2007) One of my favorite tools is Facebook Custom Audiences. Here is an example of how powerful it can be: Volvo’s Construction Equipment division (Volvo CE) targeted American and Canadian prospects who already connected with Volvo competitors.. The company also targeted prospects similar to their current customers, [...]
LinkedIn C-Level Contact Problems
LinkedIn Logo (Credit: Jesse KoeckHoven) Matching LinkedIn profiles to a data base of C-level contacts can be a problem. Why? Top executives are hiding the fact they are Officer level on LinkedIn 90% of executives show no signs of activity in the past 30 days on LinkedIn 2% [...]
Turn Your Customer or Prospect List into a Money Machine
Here is how you may be overlooking lots of money for virtually no effort. One of my companies in our integrated marketing and advertising group is a company that makes thousands, sometimes hundreds of thousands of dollars for clients from the “rental” of their postal or the email list If [...]
Check Out My Latest Webinars!
Finally, here are my latest webinars that will help your business grow and profit. 18 New Trends for Marketing Investment [...]
How Integrating Email with Direct Mail Generated a 200% Increase in Response
Stanley Steemer, Carpet Cleaner Improving your direct mail and email copy strategy can pay off big time. [...]
Facebook Marketing
Facebook (Tkgd2007) One of my favorite tools is Facebook Custom Audiences. Here is an example of how powerful [...]
LinkedIn C-Level Contact Problems
LinkedIn Logo (Credit: Jesse KoeckHoven) Matching LinkedIn profiles to a data base of C-level contacts can be a [...]
Turn Your Customer or Prospect List into a Money Machine
Here is how you may be overlooking lots of money for virtually no effort. One of my companies in our [...]