How I Helped the Weather Channel Launch and Grow a Product
[et_pb_section fb_built="1" admin_label="section" _builder_version="4.16" global_colors_info="{}"][et_pb_row admin_label="row" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"]The Cable television giant The Weather Channel wanted to expand the reach of their advertising by offering small 10-second ad spots to local businesses all over the country.Check out [...]
Consumers Skip Commercials?
Consumers Skip Commercials, so what to do? (Credit: tdgresearch.com) FYI: Consumers do indeed skip commercials. 86% of people say they skip TV commercials. This number keeps climbing as technology makes it easier to record or SKIP! Need ideas on how to overcome this problem? Call me at (310) [...]
The Bookalog: 98% of Companies Overlook This Powerful Marketing Success Strategy [Video]
You’re one of the 98% if you’ve never considered a “bookalog.” What’s a bookalog? It looks and feels like a book, but it’s actually a persuasive sales piece for your product or service. When it’s done right, your prospects won’t be able to tell the difference. The format alone builds [...]
Copy Tip of the Week: The Power of the “Bucket Brigade”
Here comes the Bucket Bridage! (Credit marineonstcroix.org) Every direct response piece you write—whether it's a magalog, direct mail piece, email, website, banner on Facebook, radio ad or TV commercial—must engage the reader in a one-on-one conversation. To perfect this person-to-person feeling in your copy, you need to [...]
Testing Corner: Does Multimedia Improve Email Response?
Multimedia? (Credit: SuccessWise.com) So, does multimedia improve email response? We tested our email campaign by sending to: Email names only Email names that also go a direct mail piece, banner ad, and Facebook ads. What were the results of the email campaign? Email #2 had an open rate [...]
How I Helped the Weather Channel Launch and Grow a Product
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Consumers Skip Commercials?
Consumers Skip Commercials, so what to do? (Credit: tdgresearch.com) FYI: Consumers do indeed skip commercials. 86% of people [...]
The Bookalog: 98% of Companies Overlook This Powerful Marketing Success Strategy [Video]
You’re one of the 98% if you’ve never considered a “bookalog.” What’s a bookalog? It looks and feels like a [...]
Copy Tip of the Week: The Power of the “Bucket Brigade”
Here comes the Bucket Bridage! (Credit marineonstcroix.org) Every direct response piece you write—whether it's a magalog, direct [...]
Testing Corner: Does Multimedia Improve Email Response?
Multimedia? (Credit: SuccessWise.com) So, does multimedia improve email response? We tested our email campaign by sending to: Email [...]