Direct Response Copy Tip of the Week: “FD” Fix: Critical to Boost Your Response
Fight Disbelief! (Credit: Gone Fishin') Most marketers are so excited about their own product or service and convinced that the prospect should be, too. But they ignore the issue of disbelief. Disbelief kills leads and sales That’s why FD—Fighting Disbelief—plagues most marketers. They do a poor job. Fighting [...]
18 Critical Video Marketing Rules: How You Can Increase Your Response and Profitability
The video megatrend continues to transform marketing. Why? For one good reason: Video done right increases your response. Video brings your product or service to life in a way that print cannot, with demonstrations, testimonials and benefits in action. Test after test shows that videos boost response when properly used [...]
Testing Corner: The Little-Known Truth About Sales Deadlines—How They Increase Response
Deadlines increase sales! (Credit: dreamstime.com) Consumers tend to pay more attention to your product or service when you offer them a discount or a “special” offer. However, how much more of a response do you think you would have if you attached a timeline to your discount or [...]
How a Direct Mail Magalog Can Dramatically Boost Your Response
Magalog Example (Credit: Creative Direct Marketing Group) “Magalogs” are an infomercial in print. Few marketers use magalogs. But because they produce such a powerful response, marketers should. In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are other formats, including magalogs, [...]
Video Marketing: PowerPoint v. Action/Drama–12% Spike
Video will help increase your response to your email, infomercial ads, and Facebook marketing. Plus, putting a video on your landing page can increase your response. On my video/TV/infomercial examples of videos my CDMG group has created, you’ll see: PowerPoint “videos” Action/drama videos We are finding that our “power point” video [...]
Direct Response Copy Tip of the Week: “FD” Fix: Critical to Boost Your Response
Fight Disbelief! (Credit: Gone Fishin') Most marketers are so excited about their own product or service and convinced [...]
18 Critical Video Marketing Rules: How You Can Increase Your Response and Profitability
The video megatrend continues to transform marketing. Why? For one good reason: Video done right increases your response. Video brings [...]
Testing Corner: The Little-Known Truth About Sales Deadlines—How They Increase Response
Deadlines increase sales! (Credit: dreamstime.com) Consumers tend to pay more attention to your product or service when you [...]
How a Direct Mail Magalog Can Dramatically Boost Your Response
Magalog Example (Credit: Creative Direct Marketing Group) “Magalogs” are an infomercial in print. Few marketers use magalogs. [...]
Video Marketing: PowerPoint v. Action/Drama–12% Spike
Video will help increase your response to your email, infomercial ads, and Facebook marketing. Plus, putting a video on your [...]