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Blog2025-03-18T13:51:10-06:00
1201, 2016

7 Ways to Supercharge Direct Mail and/or Email Response [New Webinar]

By |January 12, 2016|Blog, Current Events, Latest Direct Mail, New Strategies and Tactics|

If you'd like to get more leads and sales from your direct mail and email campaigns. . . . . .while avoiding costly response-killing blunders. . . . . .then you need to attend marketing legend Craig Huey's live webinar, 7 Surprising Ways to Supercharge Your Direct Mail Letter/Email Response on Thursday, [...]

1201, 2016

Ready for 2016? Try These New Ideas [Video]

By |January 12, 2016|Blog, Direct Response TV and Radio, New Strategies and Tactics, Successful Marketing Campaigns|

As we enter 2016, how should you allocate your marketing budget? Should you try something new? Should you drop what isn’t marketing well? Here are two resources to give you new ideas:   Video briefing: Image advertising vs. Direct Response Advertising (about 3 minutes) Click here.   Marketing confusion: What [...]

1201, 2016

Why Most Home Pages Are Obsolete

By |January 12, 2016|Advertising & Marketing, Blog, Direct Response Copy Tips, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics|

In order to design your web strategies to maximize your sales or leads, you need to understand your audience. What prompted them to come to your URL? What  is it that they are looking for or expecting? To the extent that you are able to identify why prospects are there [...]

501, 2016

Warning: Ignoring These Navigation Rules Will Depress Sales

By |January 5, 2016|Advertising & Marketing, Blog, Current Events, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics|

In the marketing process, avoid navigation options unless they will help you generate sales. If necessary, for your email, landing page, websites, native advertising, and more, use navigation options sparingly if at all. The technical term for this option is a "hypertext link". 7 Rules to follow when using hypertext links Rule [...]

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