Make Infomercials Work For You
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service, and convert them into buyers. Over ten years, I have done over 300 TV commercials and videos, including thirteen infomercials [...]
Direct Response Copy Tip of the Week: Words of Doubt Kill Response
Stay Way From Words of Doubt In the past couple of issues, I’ve discussed how critical it is to choose your words carefully when writing copy for your direct response campaign—both online and offline. This week, I’m going to tell you about words you shouldn’t use—words of [...]
Testing Corner: Questions – Do They Work?
Testing copy concepts is crucial to improving your response. Often what you think will generate a higher response is not always the case. I have tested hundreds of headlines in search of the highest return. Time and time again, when I speak at conferences and show examples of what I [...]
Something New For You: Videologs [Video]
Here is a short 90 second video I just shot showing you how to make a videolog – a direct mail piece that plays a custom video. It’s powerful. You’ve got to see it. . .here. Also, here is the video with more detail on videologs I a few months [...]
Little-Known Postal/Email Secret To Boost Response
One of the little known ways of boosting response to your postal and email is dating your marketing piece. There are several ways to date your letter, some more effective than others. The most effective way of dating is to put the actual month, day and year on the top [...]
Make Infomercials Work For You
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them [...]
Direct Response Copy Tip of the Week: Words of Doubt Kill Response
Stay Way From Words of Doubt In the past couple of issues, I’ve discussed how critical it [...]
Testing Corner: Questions – Do They Work?
Testing copy concepts is crucial to improving your response. Often what you think will generate a higher response is not [...]
Something New For You: Videologs [Video]
Here is a short 90 second video I just shot showing you how to make a videolog – a direct [...]
Little-Known Postal/Email Secret To Boost Response
One of the little known ways of boosting response to your postal and email is dating your marketing piece. There [...]