Testing Corner: When the “Signer” Increases Response
A basic principle of email and direct mail is that the signer of your letter impacts its success. For example, “Marketing Director” or “Sales Manager” as title does not do as well as “President” or “Research Director.” We recently did an email test with a formal “editor” vs. the publisher. [...]
How a Marketer Facing Stalled Sales & Increasing Competition Turned Things Around
It's a nightmare when you find: Marketing/advertising is not working as well as you want. Sales are stalled. Competition keeps growing, taking away market share. Some panic. Some retreat. Some turn things around. Here is how Super Circuits used Creative Direct Marketing Group to identify how to skyrocket sales and [...]
You're Invited to Join Me at FreedomFest [video]
If you like to mingle with and hear from top business leaders and strategists, politicians and economists, you need to join me at this year's FreedomFest - July 8 to 11 in Las Vegas. I'll be speaking about 12 Amazing New Marketing Trends & Breakthrough to Grow or Launch a Product or [...]
17 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of watching the intersection of politics with advertising and marketing, one thing is clear: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. They generate the most funds. They help transform politics. They create winning [...]
When You Have to Boost Sales and Profits—TheStreet.com
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. Plus, TheStreet.com saw existing ad revenue drop when the market dropped. So, I was asked to help increase their revenue and growth. After careful analysis, I recommended that they: [...]
Testing Corner: When the “Signer” Increases Response
A basic principle of email and direct mail is that the signer of your letter impacts its success. For example, [...]
How a Marketer Facing Stalled Sales & Increasing Competition Turned Things Around
It's a nightmare when you find: Marketing/advertising is not working as well as you want. Sales are stalled. Competition keeps [...]
You're Invited to Join Me at FreedomFest [video]
If you like to mingle with and hear from top business leaders and strategists, politicians and economists, you need to join me [...]
17 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of watching the intersection of politics with advertising and marketing, one thing is clear: Candidates [...]
When You Have to Boost Sales and Profits—TheStreet.com
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was [...]