Launching Online: Secrets to Baby Lulu’s Successful Growth
While shopping for bedding for her daughter’s room, avant-garde children’s clothing designer Erin Murphy was appalled by the complete lack of unique, designer quality bedding for children. She solved this dilemma by creating her own original, limited edition bedding sets from her personal designs. This, however, created a whole new [...]
Ad Blocking: Hurting Your Direct Response?
Until recently, only a relatively few number of companies could use ad blockers on line. But that is changing big time. Now, their numbers are growing, and you need to know about it. Networks are now installing their own ad-blocking devices, rather than relying on third-party operations. Three UK and [...]
Ad Budgets
How are ad budgets on average being allocated for digital marketing both B2B and B2C? 20% for email marketing 18% to paid searches 16% to banner ads 12% to Facebook 10% to video 24% for other strategies Need help with budgeting, campaigning, and advertising? Call me at (310) 212-5727 or [...]
Election 2016: Trump, Clinton, and YouTube
TV, Direct Mail, Facebook, and Twitter. The Presidential candidates relied on every means of social media to get out the vote and win. Now YouTube is becoming a featured resource for candidates. The number of YouTube views can tell us a lot about the strength or weakness of a Presidential [...]
Direct Mail: SurfControl–Two proven strategies to generate leads [Video]
SurfControl is a global provider of corporate security software. The marketing goal they presented to me was to increase sales of one of their premier products, an Internet filtering software. While SurfControl was focused on the constraints of their budget, I showed them how they could get the same or [...]
Launching Online: Secrets to Baby Lulu’s Successful Growth
While shopping for bedding for her daughter’s room, avant-garde children’s clothing designer Erin Murphy was appalled by the complete lack [...]
Ad Blocking: Hurting Your Direct Response?
Until recently, only a relatively few number of companies could use ad blockers on line. But that is changing big [...]
Ad Budgets
How are ad budgets on average being allocated for digital marketing both B2B and B2C? 20% for email marketing 18% [...]
Election 2016: Trump, Clinton, and YouTube
TV, Direct Mail, Facebook, and Twitter. The Presidential candidates relied on every means of social media to get out the [...]
Direct Mail: SurfControl–Two proven strategies to generate leads [Video]
SurfControl is a global provider of corporate security software. The marketing goal they presented to me was to increase sales [...]