Special Message to Investment Marketers: 18 New Trends for Marketing Investment Products & Services [New Webinar]
Do you want to boost your customers and profits? Do you want your cost per lead and cost per sale to go down? Then register for my next webinar next Wednesday, February 10, 2016, starting at 10am, and I will teach you the many new trends emerging this year in [...]
Simple or Flashy? The Best Way to Write Email
You have a great email campaign. Now you need to decide how to format the letter before your eblast. Do you go fancy, including special letter head and colors? Or keep it simple, with basic writing? Consider these two email examples. Regardless of your politics, which campaign had more successful [...]
13 Keys to Successful Trade Show Marketing
Trade Show (Credit: searchengineoptimist.com) “Craig, can you please create a new exhibit booth for me?” When it comes to trade shows, the exhibit is usually the only thing on my clients’ mind. I’ve created several dozen exhibit booths … and here are some of the secrets to [...]
Direct Response Copy Tip of the Week: Confront Your Prospect’s Objections
Objections will come. Are you ready for them? (Credit: Drive Your Success) Any product or service has weaknesses that prospects are concerned about. A major online and offline direct response copy technique is addressing these negatives … but no by glossing over them. Instead, much can be [...]
Testing Corner: Postcard vs. Envelope Showdown
In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much lower cost. Test: Recently, a cell phone service provider sent out an offer for a pre-approved service plan that came with a top-of-the-line phone for 99 cents. They sent out [...]
Special Message to Investment Marketers: 18 New Trends for Marketing Investment Products & Services [New Webinar]
Do you want to boost your customers and profits? Do you want your cost per lead and cost per sale [...]
Simple or Flashy? The Best Way to Write Email
You have a great email campaign. Now you need to decide how to format the letter before your eblast. Do [...]
13 Keys to Successful Trade Show Marketing
Trade Show (Credit: searchengineoptimist.com) “Craig, can you please create a new exhibit booth for me?” When it [...]
Direct Response Copy Tip of the Week: Confront Your Prospect’s Objections
Objections will come. Are you ready for them? (Credit: Drive Your Success) Any product or service has [...]
Testing Corner: Postcard vs. Envelope Showdown
In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much [...]