What Can Kill or at Least Depress Your Response?
Deal or No Deal (Credit: Merger.com) I have identified 10 Deal Killers that will cripple or destroy your campaign. For example, landing pages, direct mail –and media—these strategic copy concepts can hurt—or positively boost—your response. The video briefing is only 3 minutes. See here.
An Often Confused Direct Mail Secret That Can Supercharge Your Response
Most marketers don’t know how to write a direct mail letter. Sadly, not following some proven rules depresses response, and it’s costly. Let me give you an important example. I am going to tell you about the literal last word in a response-generating letter: It’s your P.S (post scriptum). Study [...]
Join the Club: Double Your Sales with Exclusive Memberships
Memberships help build relationships for marketers. Memberships can create profits in greater loyalty and better lifetime value. The fact is, people like to be a part of something larger than themselves. It’s basic psychology. Can your product or service benefit from a membership club? Your customers' perceived benefits are many: [...]
TV is Changing … Again
In the next full issue, I will be covering the new, powerful “addressable” TV. What a huge change! But I thought you would find the following information on TV interesting! Pay-TV Penetration, by Age and Income: December 2015
Millennials and Social Media
Millennials are Very Social Media Savvy (Credit: Tru-access.com) Millennials touch their smartphones 43 times a day. 30% touch more than four devices in a day. Contact me if you want advise or direction on direct marketing copy for Millennials. Want advice or direction on how to reach [...]
What Can Kill or at Least Depress Your Response?
Deal or No Deal (Credit: Merger.com) I have identified 10 Deal Killers that will cripple or destroy [...]
An Often Confused Direct Mail Secret That Can Supercharge Your Response
Most marketers don’t know how to write a direct mail letter. Sadly, not following some proven rules depresses response, and [...]
Join the Club: Double Your Sales with Exclusive Memberships
Memberships help build relationships for marketers. Memberships can create profits in greater loyalty and better lifetime value. The fact is, [...]
TV is Changing … Again
In the next full issue, I will be covering the new, powerful “addressable” TV. What a huge change! But [...]
Millennials and Social Media
Millennials are Very Social Media Savvy (Credit: Tru-access.com) Millennials touch their smartphones 43 times a day. 30% [...]