Check Out My Latest Webinars!
You don’t want to miss the actionable strategies and techniques. For Any Marketer: https://www.youtube.com/watch?v=pwWtiJhF1rM For Investment Marketers: https://www.youtube.com/watch?v=xsiZFhnl444 If you have any questions about your copy or direct marketing campaign, call me at (310) 212-5727 or email me at [email protected]
Direct Response Marketing Copy Tip of the Week: Writing Killer Business-to-Business Copy
Business-to-Business (Credit: Mediadefine.com) When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to server different people who make decisions based on separate and distinct criteria. The [...]
Testing Corner—Modeled Email Names vs. Opt-In
Advanced Data modeling has proven to increase our clients’ response significantly. Here is one example: But what about data modeling for email? Here is a recent test: Open Rate CTR Model Email Name 2.83% 10.46% Rental Op-in Names 1.54% 7.24% That’s an 83.7% better open rate and 44.4% [...]
How a Direct Response Landing Page Helped Generate New Patients and Grow a Practice [Video]
Doctors’ practices face stiff competition and little product differentiation. But great marketing can change all that … and create a powerful stream of new patients. One of the foundations to greater sales is a landing page following all the right direct marketing rules. Performance Medical Health Group has been my [...]
Tripling Your Sales: Email/Web One-Two Punch [Video]
Web and Mail One-Two Punch (Credit: Infostructure.net) Did you know that you can triple your sales with a powerful direct response strategy? Let me explain … Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but [...]
Check Out My Latest Webinars!
You don’t want to miss the actionable strategies and techniques. For Any Marketer: https://www.youtube.com/watch?v=pwWtiJhF1rM For Investment Marketers: [...]
Direct Response Marketing Copy Tip of the Week: Writing Killer Business-to-Business Copy
Business-to-Business (Credit: Mediadefine.com) When writing to business prospects, remember that business decisions are often made by groups [...]
Testing Corner—Modeled Email Names vs. Opt-In
Advanced Data modeling has proven to increase our clients’ response significantly. Here is one example: But what about data modeling [...]
How a Direct Response Landing Page Helped Generate New Patients and Grow a Practice [Video]
Doctors’ practices face stiff competition and little product differentiation. But great marketing can change all that … and create a [...]
Tripling Your Sales: Email/Web One-Two Punch [Video]
Web and Mail One-Two Punch (Credit: Infostructure.net) Did you know that you can triple your sales with a [...]