New Launch: More than ½ Million New Customers—Turning a Start-up into a Multi-Million Dollar Company
(Credit: Sun Chlorella USA) Let me tell you about an incredible, new product launch, and what made it successful. Popular in Japan, Sun Chlorella wanted to break into the U.S. market. A Japanese entrepreneur, George Higashida, could not get the product in the U.S. health food stores. [...]
How to Increase Response: Offer and Premium [Video]
50% of the success or failure of your campaign depends on your offer. What is one of the most critical components of an offer? It's often overlooked or downplayed, but its hurts response. Here is a two-minute video brief. https://www.youtube.com/watch?v=v1MQS_mg2_4 Need help with your copy or advice on your [...]
Raising Capital … How to Market to Investors and Customers Under the JOBS Act
Here is the Angel Money Marketing Conference presentation Caleb and I did last month. Everything you need to know. See below. https://www.youtube.com/watch?v=uk6a4sE8eFE If you want help with your copy or advise on your next marketing campaign, call me at (310) 212-5727 or email me at [email protected].
These Three Tips Will Maximize Your Email Marketing
Direct mail is good. Email marketing is every effective, too. The rules are different for direct marketing on the Internet, and these three tips are essential to a successful email campaign The Three R’s: Relevant: Your email should offer something that interests and connects with the concerns of your client. [...]
What Usually Gets the Highest Response?
Raise Your Response! But How (Credit: Ask Naturally.com) So, what usually gets the highest response? Of course, it often depends on a lot of variables. But the general response rates are: Direct mail: 0.69% -- 1.4% Email: 0.03% Banner ads: 0.04% Paid searches: 0.22% Want talk about these? [...]
New Launch: More than ½ Million New Customers—Turning a Start-up into a Multi-Million Dollar Company
(Credit: Sun Chlorella USA) Let me tell you about an incredible, new product launch, and what made [...]
How to Increase Response: Offer and Premium [Video]
50% of the success or failure of your campaign depends on your offer. What is one of the most critical [...]
Raising Capital … How to Market to Investors and Customers Under the JOBS Act
Here is the Angel Money Marketing Conference presentation Caleb and I did last month. Everything you need to know. See [...]
These Three Tips Will Maximize Your Email Marketing
Direct mail is good. Email marketing is every effective, too. The rules are different for direct marketing on the Internet, [...]
What Usually Gets the Highest Response?
Raise Your Response! But How (Credit: Ask Naturally.com) So, what usually gets the highest response? Of course, it [...]