Facebook Marketing
Facebook (Tkgd2007) One of my favorite tools is Facebook Custom Audiences. Here is an example of how powerful it can be: Volvo’s Construction Equipment division (Volvo CE) targeted American and Canadian prospects who already connected with Volvo competitors.. The company also targeted prospects similar to their current customers, [...]
LinkedIn C-Level Contact Problems
LinkedIn Logo (Credit: Jesse KoeckHoven) Matching LinkedIn profiles to a data base of C-level contacts can be a problem. Why? Top executives are hiding the fact they are Officer level on LinkedIn 90% of executives show no signs of activity in the past 30 days on LinkedIn 2% [...]
Turn Your Customer or Prospect List into a Money Machine
Here is how you may be overlooking lots of money for virtually no effort. One of my companies in our integrated marketing and advertising group is a company that makes thousands, sometimes hundreds of thousands of dollars for clients from the “rental” of their postal or the email list If [...]
Direct Response Radio: 15 Mega-Profit Tips for Success
Go for Radio (Credit: Timothy King) If you thought that direct response radio was fading out, remember the phrase coined by Mark Twain: “The rumors of my death have been greatly exaggerated.” Truth is, direct response [...]
Testing Corner: Your Prospect List—Lessons to Never Forget
Build Your Prospect List (Credit: Betrin) There is an adage in the sales and marketing world: “Your best customer is the customer you already have.” And for this reason, you are likely to do well when you send a mailing to people who have [...]
Facebook Marketing
Facebook (Tkgd2007) One of my favorite tools is Facebook Custom Audiences. Here is an example of how powerful [...]
LinkedIn C-Level Contact Problems
LinkedIn Logo (Credit: Jesse KoeckHoven) Matching LinkedIn profiles to a data base of C-level contacts can be a [...]
Turn Your Customer or Prospect List into a Money Machine
Here is how you may be overlooking lots of money for virtually no effort. One of my companies in our [...]
Direct Response Radio: 15 Mega-Profit Tips for Success
Go for Radio (Credit: Timothy King) [...]
Testing Corner: Your Prospect List—Lessons to Never Forget
Build Your Prospect List (Credit: Betrin) There is an adage in the sales and [...]