Testing Corner: The Little-Known Truth About Sales Deadlines—How They Increase Response
Deadlines increase sales! (Credit: dreamstime.com) Consumers tend to pay more attention to your product or service when you offer them a discount or a “special” offer. However, how much more of a response do you think you would have if you attached a timeline to your discount or [...]
How a Direct Mail Magalog Can Dramatically Boost Your Response
Magalog Example (Credit: Creative Direct Marketing Group) “Magalogs” are an infomercial in print. Few marketers use magalogs. But because they produce such a powerful response, marketers should. In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are other formats, including magalogs, [...]
Video Marketing: PowerPoint v. Action/Drama–12% Spike
Video will help increase your response to your email, infomercial ads, and Facebook marketing. Plus, putting a video on your landing page can increase your response. On my video/TV/infomercial examples of videos my CDMG group has created, you’ll see: PowerPoint “videos” Action/drama videos We are finding that our “power point” video [...]
Check Out My Latest Webinars!
Finally, here are my latest webinars that will help your business grow and profit. 18 New Trends for Marketing Investment Products & Services" Webinar. Click here. 18 Amazing New Trends in Marketing and Advertising Breakthroughs. Click here. Raising $5 million to $50 million through JOBS Act Marketing & Advertising. Click [...]
How Integrating Email with Direct Mail Generated a 200% Increase in Response
Stanley Steemer, Carpet Cleaner Improving your direct mail and email copy strategy can pay off big time. Take Stanley Steemer. New Segmentation Strategy: Steemer changed its segmentation model. a. Customer engagement b. Purchase behaviors c. Offers d. Branch and franchise groups The company focused on shaping which [...]
Testing Corner: The Little-Known Truth About Sales Deadlines—How They Increase Response
Deadlines increase sales! (Credit: dreamstime.com) Consumers tend to pay more attention to your product or service when you [...]
How a Direct Mail Magalog Can Dramatically Boost Your Response
Magalog Example (Credit: Creative Direct Marketing Group) “Magalogs” are an infomercial in print. Few marketers use magalogs. [...]
Video Marketing: PowerPoint v. Action/Drama–12% Spike
Video will help increase your response to your email, infomercial ads, and Facebook marketing. Plus, putting a video on your [...]
Check Out My Latest Webinars!
Finally, here are my latest webinars that will help your business grow and profit. 18 New Trends for Marketing Investment [...]
How Integrating Email with Direct Mail Generated a 200% Increase in Response
Stanley Steemer, Carpet Cleaner Improving your direct mail and email copy strategy can pay off big time. [...]