The Little-Known Secret to Successfully Launching a New Product: TheStreet.com
Launching a new online product can be fun and profitable, or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your gains. The secret: follow the proven direct marketing rules. I got a call from TheStreet.com wanting help to launch new premium products through [...]
Upcoming Events: Money Show San Francisco and JOBS Act Webinar [Video]
I have two major events coming up, and I don't want you to miss out on either one! Money Show, San Francisco: August 23 through August 26. If you're in the San Francisco area, and would like to get together, I will be at the money show from August 23 through [...]
Election Marketing Update
Hillary Clinton continues to dominate with a powerful marketing machine, using advanced data and analytics. During the RNC During the DNC Clinton 218 emails to 21 million people 216 emails Trump 35 emails to 2 million 20 emails Deliverability: Clinton: 80-90% Trump: 20-40% What do you think?
Image and Creating a Winning Campaign: New Perspectives Quarterly
I love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most difficult challenges occurs when a company wants to project a certain image, but not sacrifice response. Let’s look at an example. The magazine New Perspectives Quarterly wanted to boost its [...]
Creative Direct Marketing Group: Newsalogs [Video Briefing]
This new advertising sales piece is so unique and counter-intuitive. But it works! In this video brief, you will learn: What a newsalog is How we prepare them for clients How newsalogs generate much higher response Watch the video here: https://www.youtube.com/watch?v=sIss38F7og8 If you want a great direct [...]
The Little-Known Secret to Successfully Launching a New Product: TheStreet.com
Launching a new online product can be fun and profitable, or a heartbreaking experience. But there is a little-known secret [...]
Upcoming Events: Money Show San Francisco and JOBS Act Webinar [Video]
I have two major events coming up, and I don't want you to miss out on either one! Money Show, [...]
Election Marketing Update
Hillary Clinton continues to dominate with a powerful marketing machine, using advanced data and analytics. During the RNC During [...]
Image and Creating a Winning Campaign: New Perspectives Quarterly
I love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most [...]
Creative Direct Marketing Group: Newsalogs [Video Briefing]
This new advertising sales piece is so unique and counter-intuitive. But it works! In this video brief, you will [...]