Direct Response Copy Tip of the Week: Skip the Warm-Ups
One of the biggest mistakes I see in copy written by novice copywriters is the warm-up. It occurs when a writer takes one paragraph (or more) to “set up” the pitch instead of starting strong. It usually goes something like this: Every year, thousands of Americans sink deeper into credit [...]
Web Tip: Homepage Suicide: Click, Click, Good-bye!
Your homepage or your landing page’s first goal is to immediately engage and guide your prospects. Most homepages and landing pages are anti-marketing sites, with numerous distracting links and unclear navigation. Remember—If your homepage or landing page isn’t drawing your prospects in … it’s most likely driving them to your [...]
Direct Mail: The Lost Secret to Boost Your Response
Many direct mail pieces today fail to include an important element that will increase your leads or sales. Many so-called direct mail experts or ad agencies don’t use it, but should. Often, a direct mail envelope package needs some extra oomph to convince skeptical prospects and drive them to the [...]
Election 2016: Who’s Winning the Email Campaign?
From 3/29/16 Trump Cruz Kasich Clinton Sanders Number of Emails on List 819k 4.0M 2.0M 7.1M 5.0M Inbox % 91 68 38 93 91 Open Rate 24.1 14.1 10.2 12.6 14.7 # of Campaigns 168 453 202 1,472 652 Total Emails Sent 16.9M 237.6M 41.7M 926.6M 506.1M Candidates are [...]
Mobile Optimization is Key!
64% of your prospects look at your landing page/website on their mobile devices. I am in a campaign for investors right now where it is 78%. Lesson: Make sure your mobile optimization is done right! Talk to me about how we can make this happen for your campaign. Call me [...]
Direct Response Copy Tip of the Week: Skip the Warm-Ups
One of the biggest mistakes I see in copy written by novice copywriters is the warm-up. It occurs when a [...]
Web Tip: Homepage Suicide: Click, Click, Good-bye!
Your homepage or your landing page’s first goal is to immediately engage and guide your prospects. Most homepages and landing [...]
Direct Mail: The Lost Secret to Boost Your Response
Many direct mail pieces today fail to include an important element that will increase your leads or sales. Many so-called [...]
Election 2016: Who’s Winning the Email Campaign?
From 3/29/16 Trump Cruz Kasich Clinton Sanders Number of Emails on List 819k 4.0M 2.0M 7.1M 5.0M Inbox % 91 [...]
Mobile Optimization is Key!
64% of your prospects look at your landing page/website on their mobile devices. I am in a campaign for investors [...]