Good News for Direct Mail!
The news from the government monopoly post offices is often bad—but not this time. The surcharge is expiring and not being renewed. On April 10th, if all goes well, watch for a postage decrease!
Marketing to a Small, Targeted, Highly Profitable Audience
Many marketers have targeted audiences from 5 to 5,000 people. If that’s you, there are two great ways to command your prospects’ attention, generate the lead, and close the sale! Three-D Marketing. It’s a powerful solution. See my video briefing here. This may be the most powerful way yet to get the [...]
Book Review: The Marketing Revolution in Politics
Election 2012: The Year of the Marketing Revolution Barack Obama surprised the Republican Party and the country as he swept the electorate with an unprecedented, targeted direct marketing campaign. Despite a flagging economy and a growing frustration with the Obama Administration, the President effectively undermine his opponent Mitt Romney. The [...]
Direct Response Copy Tip of the Week: “FD” Fix: Critical to Boost Your Response
Fight Disbelief! (Credit: Gone Fishin') Most marketers are so excited about their own product or service and convinced that the prospect should be, too. But they ignore the issue of disbelief. Disbelief kills leads and sales That’s why FD—Fighting Disbelief—plagues most marketers. They do a poor job. Fighting [...]
18 Critical Video Marketing Rules: How You Can Increase Your Response and Profitability
The video megatrend continues to transform marketing. Why? For one good reason: Video done right increases your response. Video brings your product or service to life in a way that print cannot, with demonstrations, testimonials and benefits in action. Test after test shows that videos boost response when properly used [...]
Good News for Direct Mail!
The news from the government monopoly post offices is often bad—but not this time. The surcharge is expiring and not [...]
Marketing to a Small, Targeted, Highly Profitable Audience
Many marketers have targeted audiences from 5 to 5,000 people. If that’s you, there are two great ways to command your prospects’ [...]
Book Review: The Marketing Revolution in Politics
Election 2012: The Year of the Marketing Revolution Barack Obama surprised the Republican Party and the country as he swept [...]
Direct Response Copy Tip of the Week: “FD” Fix: Critical to Boost Your Response
Fight Disbelief! (Credit: Gone Fishin') Most marketers are so excited about their own product or service and convinced [...]
18 Critical Video Marketing Rules: How You Can Increase Your Response and Profitability
The video megatrend continues to transform marketing. Why? For one good reason: Video done right increases your response. Video brings [...]