You're Invited to Join Me at FreedomFest [video]
If you like to mingle with and hear from top business leaders and strategists, politicians and economists, you need to join me at this year's FreedomFest - July 8 to 11 in Las Vegas. I'll be speaking about 12 Amazing New Marketing Trends & Breakthrough to Grow or Launch a Product or [...]
17 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of watching the intersection of politics with advertising and marketing, one thing is clear: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. They generate the most funds. They help transform politics. They create winning [...]
When You Have to Boost Sales and Profits—TheStreet.com
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. Plus, TheStreet.com saw existing ad revenue drop when the market dropped. So, I was asked to help increase their revenue and growth. After careful analysis, I recommended that they: [...]
Google Shock!
Without warning, Google stopped showing paid search ads on the right-hand side of desktop search results. In its place, a fourth ad is now shown above the organic search results, and up to three ads are shown at the bottom of the page, below the organic results. This, of course, [...]
10 Great Copy Tips for Online and Offline Marketing!
In previous issues, I have talked about the importance of using only great direct response copy for online and offline marketing. Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct copy rules. Here, then, are a [...]
You're Invited to Join Me at FreedomFest [video]
If you like to mingle with and hear from top business leaders and strategists, politicians and economists, you need to join me [...]
17 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of watching the intersection of politics with advertising and marketing, one thing is clear: Candidates [...]
When You Have to Boost Sales and Profits—TheStreet.com
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was [...]
Google Shock!
Without warning, Google stopped showing paid search ads on the right-hand side of desktop search results. In its place, a [...]
10 Great Copy Tips for Online and Offline Marketing!
In previous issues, I have talked about the importance of using only great direct response copy for online and offline [...]