Reminder: Blackout Dates Ahead
Because of the upcoming election, the safest thing to do is make sure none of your marketing hits the consumer from October 4th to November 8th. Three things happen during those dates: Costs go up on most media, including TV and video. The political clutter drowns out your advertising as [...]
Competitive Advertising and You [Video]
Most marketers run from competitive advertising. But not all. Over the years, if your client is up against a well-known competitor who dominates the market, we use it. And it works. To overcome an established company, creative advertising can be the fastest, most efficient way to display your USP [...]
Marketing Confusion: What Media to Use or Not to Use [Video]
https://www.youtube.com/watch?v=amdnr6J48us Want to grow your profits without wasting time or money? Choosing the right medium for your campaign is crucial! Should you use direct mail? Banner ads? Or should you use more than one? In this video, you will learn to evaluate the best media for your campaign based [...]
The Little-Known Secret to Successfully Launching a New Product: TheStreet.com
Launching a new online product can be fun and profitable, or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your gains. The secret: follow the proven direct marketing rules. I got a call from TheStreet.com wanting help to launch new premium products through [...]
Upcoming Events: Money Show San Francisco and JOBS Act Webinar [Video]
I have two major events coming up, and I don't want you to miss out on either one! Money Show, San Francisco: August 23 through August 26. If you're in the San Francisco area, and would like to get together, I will be at the money show from August 23 through [...]
Reminder: Blackout Dates Ahead
Because of the upcoming election, the safest thing to do is make sure none of your marketing hits the consumer [...]
Competitive Advertising and You [Video]
Most marketers run from competitive advertising. But not all. Over the years, if your client is up against a [...]
Marketing Confusion: What Media to Use or Not to Use [Video]
https://www.youtube.com/watch?v=amdnr6J48us Want to grow your profits without wasting time or money? Choosing the right medium for your campaign is [...]
The Little-Known Secret to Successfully Launching a New Product: TheStreet.com
Launching a new online product can be fun and profitable, or a heartbreaking experience. But there is a little-known secret [...]
Upcoming Events: Money Show San Francisco and JOBS Act Webinar [Video]
I have two major events coming up, and I don't want you to miss out on either one! Money Show, [...]