Direct Mail: 3-D Breakthrough for Profitable Responses
Direct Mail (Credit: Reliance Staffing.com) IPRO Tech, Inc., the creator of breakthrough litigation software tools, came to CDMG because they needed to stand out in a fiercely competitive field and successfully pitch their product to notoriously skeptical corporate lawyers. IPRO was scheduled to exhibit at a well-attended [...]
7 Keys for Improving Your Offer
One critical element of any direct marketing campaign is the offer. This is true if it's online, electronic, or hard copy. Many in the industry agree that, as part of the marketing strategy, the offer constitutes 40% of the overall success of any campaign. Couple this with the fact that [...]
Direct Response Copy Tip of the Week: Common Testimonial Trap Can Undermine Sales
Make sure your testimonials work for you, not against you. The Too-Perfect Testimonial I know … you want your testimonials to look shape and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many benefits of your product. Here’s the problem: It looks fake. If your [...]
Testing Corner: When the “Signer” Increases Response
A basic principle of email and direct mail is that the signer of your letter impacts its success. For example, “Marketing Director” or “Sales Manager” as title does not do as well as “President” or “Research Director.” We recently did an email test with a formal “editor” vs. the publisher. [...]
How a Marketer Facing Stalled Sales & Increasing Competition Turned Things Around
It's a nightmare when you find: Marketing/advertising is not working as well as you want. Sales are stalled. Competition keeps growing, taking away market share. Some panic. Some retreat. Some turn things around. Here is how Super Circuits used Creative Direct Marketing Group to identify how to skyrocket sales and [...]
Direct Mail: 3-D Breakthrough for Profitable Responses
Direct Mail (Credit: Reliance Staffing.com) IPRO Tech, Inc., the creator of breakthrough litigation software tools, came to [...]
7 Keys for Improving Your Offer
One critical element of any direct marketing campaign is the offer. This is true if it's online, electronic, or hard [...]
Direct Response Copy Tip of the Week: Common Testimonial Trap Can Undermine Sales
Make sure your testimonials work for you, not against you. The Too-Perfect Testimonial I know … you want your testimonials [...]
Testing Corner: When the “Signer” Increases Response
A basic principle of email and direct mail is that the signer of your letter impacts its success. For example, [...]
How a Marketer Facing Stalled Sales & Increasing Competition Turned Things Around
It's a nightmare when you find: Marketing/advertising is not working as well as you want. Sales are stalled. Competition keeps [...]