The Mobile Marketplace: The Death of Retail?
The mobile app marketplace has not displaced retail. Not at all! In fact, even though consumers spend 60% of their shopping time on the Internet (on their phones), they are browsing and research in order to make the best purchase … at a retail store. Most people avoid purchasing on [...]
Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything
When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers. Over one million of the most active investors follow the recommendations of newsletters. Accutrade’s objective was to receive write-ups and [...]
Direct Response Radio: Overlooked Opportunity
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at parents, and secondarily at children ages 3-11. Lacking in name [...]
Direct Response Copy Tip of the Week: Skip the Warm-Ups
One of the biggest mistakes I see in copy written by novice copy-writers is the warm-up. That’s when a copy-writer takes one paragraph (or more) to “set up” a pitch rather than starting strong. It usually goes something like this. Every year, thousands of Americans sink deeper into credit card [...]
Testing Corner: Headline Brain Teaser
This week we’re going to do something unusual in Testing Corner. We’re going to tell you the results of a headline test, and then work backwards to find out which elements increased response. But we’re not going to tell you which headline was the winner … not yet, anyway. Test: [...]
The Mobile Marketplace: The Death of Retail?
The mobile app marketplace has not displaced retail. Not at all! In fact, even though consumers spend 60% of their [...]
Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything
When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage [...]
Direct Response Radio: Overlooked Opportunity
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help [...]
Direct Response Copy Tip of the Week: Skip the Warm-Ups
One of the biggest mistakes I see in copy written by novice copy-writers is the warm-up. That’s when a copy-writer [...]
Testing Corner: Headline Brain Teaser
This week we’re going to do something unusual in Testing Corner. We’re going to tell you the results of a [...]