Generating Leads from the Toughest Prospects
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. These individuals are extremely busy, hard-to-reach, and inundated with promotional materials. And they are the most skeptical prospects out there. Part of the solution I recommended was direct mail to [...]
New JOBS Act Webinar: Learn How to Raise Up to $50 Million for Your Business [Video]
Caleb and I will be doing a new webinar next month. It will take place on Wednesday, September 7th, 2016 at 12:00pm: Learn How to Raise Up to $50 Million for Your Business — FREE Webinar Please sign up for it here. To learn more of the basics about the JOBS Act, [...]
The Marketing Blunders of Donald Trump v. Hillary Clinton [Video]
The Marketing Blunders of Donald Trump v. Hillary Clinton [Video] Who’s winning the marketing race for the 2016 Election? Hillary Clinton has already spent $50 million on TV ads. What about Trump? Nothing! Donald Trump got $2 billion in free advertising in the GOP primaries. But that won’t work during [...]
10 Direct Response Copy Rules to Live By
Follow these rules, and you’ll increase your response Break these rules, and your response will suffer the consequences. Here are the 10 Direct Response Copy Rules to Live By: Have you removed all references to “We think” or “our company believes”? Remember, your prospects don’t care what you think. They [...]
Testing Corner: How Personalization Improves Conversion Rates
Customers like the in-store experience. They want to meet kind sales associates, try out the merchandise for themselves, and work with experts to help them find the best items. Online merchandisers are trying to provide as close an experience as possible. Their new solution? Recommendation algorithms. Programming on websites can [...]
Generating Leads from the Toughest Prospects
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. [...]
New JOBS Act Webinar: Learn How to Raise Up to $50 Million for Your Business [Video]
Caleb and I will be doing a new webinar next month. It will take place on Wednesday, September 7th, 2016 at [...]
The Marketing Blunders of Donald Trump v. Hillary Clinton [Video]
The Marketing Blunders of Donald Trump v. Hillary Clinton [Video] Who’s winning the marketing race for the 2016 Election? Hillary [...]
10 Direct Response Copy Rules to Live By
Follow these rules, and you’ll increase your response Break these rules, and your response will suffer the consequences. Here are [...]
Testing Corner: How Personalization Improves Conversion Rates
Customers like the in-store experience. They want to meet kind sales associates, try out the merchandise for themselves, and work [...]