Copy Tip—The #1 Key to Gaining Your Prospects’ Trust
When crafting copy, one of the most effective ways to gain the trust and confidence of your prospects is by using specifics. Specifics reassure your prospect that your product or service will improve their life. Rather than speaking in hyperboles and generalities, specifics in numbers and facts ground your piece [...]
Testing Corner—Headline Test: Benefit, Branding or You-Orientation
Many Direct Marketing Update readers can tell a good headline from a bad headline, but how good are you at choosing a great headline from a better headline? TEST: Three headlines were created to entice prospects to try an online personality testing site called ActualMe. One headline focused on you-orientation, [...]
Amazon v. eBay: Which Company is Winning?
Amazon beat eBay, taking in 60 million more users and raking in $25 billion more in net sales. How did Amazon do it? Video streaming service A new fashion-focused show A popular Subscribe and Save program eBay is trying to catch up. The company has instituted same-day delivery with eBay [...]
Marketers: Election Alert!
Fast approaching is the 2016 General Election. It will have two huge effects on marketers from September 1 through November 9. The marketing channels will be overwhelmed by political messages. Direct mail, radio/TV, email, banner ads—everything—will be huge clutter. Bottom line: your message will be lost. The costs will spike. [...]
Freedom Fest 2016: Don’t Miss It!
I’ll be speaking at FreedomFest this year, from July 13 to July 16 in Las Vegas. And I hope to see you there. My topic will be: "How to Profitably Grow Your Business: The Most Successful Marketing and Advertising Secrets Used By Trump and Clinton in 2016." My talk is [...]
Copy Tip—The #1 Key to Gaining Your Prospects’ Trust
When crafting copy, one of the most effective ways to gain the trust and confidence of your prospects is by [...]
Testing Corner—Headline Test: Benefit, Branding or You-Orientation
Many Direct Marketing Update readers can tell a good headline from a bad headline, but how good are you at [...]
Amazon v. eBay: Which Company is Winning?
Amazon beat eBay, taking in 60 million more users and raking in $25 billion more in net sales. How did [...]
Marketers: Election Alert!
Fast approaching is the 2016 General Election. It will have two huge effects on marketers from September 1 through November [...]
Freedom Fest 2016: Don’t Miss It!
I’ll be speaking at FreedomFest this year, from July 13 to July 16 in Las Vegas. And I hope to [...]