Direct Response Video Brief: Copy Formulas
Is your copy the best for your direct response advertising campaign? Let me show you in this video the formulas I rely on in order to appraise good copy from bad. I will go over four distinct steps so that you know how to get the best copy, and bring [...]
Copy Tip of the Week: The Power and Art of Subheads
Subheads are vital—and sometimes overlooked—part of any online or hard-copy material. If written correctly and effectively, they can get the reader’s attention, improve overall appearance, and boost sales. Here are 8 recommendations for more powerful subheads: Use “you” copy in subheads. “You get” or “you’ll save” or “you’ll learn” can [...]
Testing Corner: Which Overlay Headline Got 108% Greater Response?
Check out this overlay headline test, conducted by a German copy. We have provided for you the English translations of the different sites. Here’s Version A: The Top of the Headline reads “Best Deals for You.” Here’s Version B: The headline here reads: “Welcome to Star-Kauf.” So, which one got [...]
TheStreet.com: Converting Free Website Users to Premium Subscribers
How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, RealMoney. Thousands of users had become accustomed to getting RealMoney’s expert online stock market and investment news content for free. Now they were being asked to [...]
The Bookalog: A Powerful, Little-Known Marketing Tool [Video]
vThe bookalog is a powerful, yet underrated and still relatively unknown marketing tool that you can use to beat out the competition. Are you up to it? Are you trying to make yourself the expert, the dominant player in your market? Mailing out a bookalog direct mail piece might be [...]
Direct Response Video Brief: Copy Formulas
Is your copy the best for your direct response advertising campaign? Let me show you in this video the formulas [...]
Copy Tip of the Week: The Power and Art of Subheads
Subheads are vital—and sometimes overlooked—part of any online or hard-copy material. If written correctly and effectively, they can get the [...]
Testing Corner: Which Overlay Headline Got 108% Greater Response?
Check out this overlay headline test, conducted by a German copy. We have provided for you the English translations of [...]
TheStreet.com: Converting Free Website Users to Premium Subscribers
How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com [...]
The Bookalog: A Powerful, Little-Known Marketing Tool [Video]
vThe bookalog is a powerful, yet underrated and still relatively unknown marketing tool that you can use to beat out [...]