The Bookalog: 98% of Companies Overlook This Powerful Marketing Success Strategy [Video]
You’re one of the 98% if you’ve never considered a “bookalog.” What’s a bookalog? It looks and feels like a book, but it’s actually a persuasive sales piece for your product or service. When it’s done right, your prospects won’t be able to tell the difference. The format alone builds [...]
Copy Tip of the Week: The Power of the “Bucket Brigade”
Here comes the Bucket Bridage! (Credit marineonstcroix.org) Every direct response piece you write—whether it's a magalog, direct mail piece, email, website, banner on Facebook, radio ad or TV commercial—must engage the reader in a one-on-one conversation. To perfect this person-to-person feeling in your copy, you need to [...]
Testing Corner: Does Multimedia Improve Email Response?
Multimedia? (Credit: SuccessWise.com) So, does multimedia improve email response? We tested our email campaign by sending to: Email names only Email names that also go a direct mail piece, banner ad, and Facebook ads. What were the results of the email campaign? Email #2 had an open rate [...]
Two Speaking Events Coming Up: I Hope to See You [Video]
In the next month, I will be giving talks on marketing, politics, and economics. Here are the next two events where I will be speaking: 1. ANGEL MONEY MARKETING LIVE - LOS ANGELES June 26, 2016 @ 9am: "Secrets to Scientific Marketing to Investors" 2. FREEDOMFEST 2016 – LAS VEGAS [...]
FreedomFest 2016 [Video]
I hope you’ll come and join Shelly, Caleb, and me at this year’s FreedomFest. It’s a great program. It goes from July 13 to July 16. And I’d love to see you and talk to you there. I’ll be speaking on the government's invasion of our privacy, politics, and [...]
The Bookalog: 98% of Companies Overlook This Powerful Marketing Success Strategy [Video]
You’re one of the 98% if you’ve never considered a “bookalog.” What’s a bookalog? It looks and feels like a [...]
Copy Tip of the Week: The Power of the “Bucket Brigade”
Here comes the Bucket Bridage! (Credit marineonstcroix.org) Every direct response piece you write—whether it's a magalog, direct [...]
Testing Corner: Does Multimedia Improve Email Response?
Multimedia? (Credit: SuccessWise.com) So, does multimedia improve email response? We tested our email campaign by sending to: Email [...]
Two Speaking Events Coming Up: I Hope to See You [Video]
In the next month, I will be giving talks on marketing, politics, and economics. Here are the next two events [...]
FreedomFest 2016 [Video]
I hope you’ll come and join Shelly, Caleb, and me at this year’s FreedomFest. It’s a great program. It [...]