How an Old Product Reignited its Sales—The Dines Letter
Your sales can stagnate if you’re not diligent and proactive. That’s why a new, powerful, revolutionary marketing campaign can turn things around. That was the case with a unique product: an investor’s newsletter. The needs of the investment newsletter The Dines Letter and its writer/editor James Dines were two-fold: First, [...]
Magalogs and Tabalogs: Direct Mail Breakthroughs to Skyrocket Your Response
Check out the latest tools in direct marketing the magalog or tabalog. They look and feel like magazines, but they are actually effective direct response marketing pieces. When traditional mail pieces fail, or are not getting you the response that you want, you need a direct mail approach. In this [...]
Election 2016: Who’s Winning the Social Media Campaign? September Update
Modern elections are all about social media and direct marketing. How are the current candidates doing on social media? Hillary Clinton Gary Johnson Jill Stein Donald Trump Twitter Followers 8.9 Million 327,000 227,000 11.7 Million Facebook Followers 6,060,320 1,517,540 572,946 10,756,725 Donald Trump is dominating the social media. The [...]
The Mobile Marketplace: The Death of Retail?
The mobile app marketplace has not displaced retail. Not at all! In fact, even though consumers spend 60% of their shopping time on the Internet (on their phones), they are browsing and research in order to make the best purchase … at a retail store. Most people avoid purchasing on [...]
Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything
When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers. Over one million of the most active investors follow the recommendations of newsletters. Accutrade’s objective was to receive write-ups and [...]
How an Old Product Reignited its Sales—The Dines Letter
Your sales can stagnate if you’re not diligent and proactive. That’s why a new, powerful, revolutionary marketing campaign can turn [...]
Magalogs and Tabalogs: Direct Mail Breakthroughs to Skyrocket Your Response
Check out the latest tools in direct marketing the magalog or tabalog. They look and feel like magazines, but they [...]
Election 2016: Who’s Winning the Social Media Campaign? September Update
Modern elections are all about social media and direct marketing. How are the current candidates doing on social media? Hillary [...]
The Mobile Marketplace: The Death of Retail?
The mobile app marketplace has not displaced retail. Not at all! In fact, even though consumers spend 60% of their [...]
Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything
When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage [...]