Testing Corner: Which Overlay Headline Got 108% Greater Response?
Check out this overlay headline test, conducted by a German copy. We have provided for you the English translations of the different sites. Here’s Version A: The Top of the Headline reads “Best Deals for You.” Here’s Version B: The headline here reads: “Welcome to Star-Kauf.” So, which one got [...]
TheStreet.com: Converting Free Website Users to Premium Subscribers
How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, RealMoney. Thousands of users had become accustomed to getting RealMoney’s expert online stock market and investment news content for free. Now they were being asked to [...]
The Bookalog: A Powerful, Little-Known Marketing Tool [Video]
vThe bookalog is a powerful, yet underrated and still relatively unknown marketing tool that you can use to beat out the competition. Are you up to it? Are you trying to make yourself the expert, the dominant player in your market? Mailing out a bookalog direct mail piece might be [...]
Copy Tip of the Week: The Profit Power of the “How To” Headline
Famous direct response marketer and legendary copywriter David Oglivy once said that 5 times as many people read your headline as read your ad copy. And unless your headline sells your product, you’ve wasted 90% of your advertising dollar. This truth applies to direct mail, Facebook ads, banner ads, paid [...]
Homepage Suicide: What You Need to Know
75% of success or failure of your website depends on whether or not you follow direct marketing rules. Sadly, too many marketers are committing homepage suicide, and don’t even know it! One of the worst causes of homepage suicide is a barrage of navigational choices. Upon arriving at most websites, [...]
Testing Corner: Which Overlay Headline Got 108% Greater Response?
Check out this overlay headline test, conducted by a German copy. We have provided for you the English translations of [...]
TheStreet.com: Converting Free Website Users to Premium Subscribers
How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com [...]
The Bookalog: A Powerful, Little-Known Marketing Tool [Video]
vThe bookalog is a powerful, yet underrated and still relatively unknown marketing tool that you can use to beat out [...]
Copy Tip of the Week: The Profit Power of the “How To” Headline
Famous direct response marketer and legendary copywriter David Oglivy once said that 5 times as many people read your headline [...]
Homepage Suicide: What You Need to Know
75% of success or failure of your website depends on whether or not you follow direct marketing rules. Sadly, too [...]