Direct Mail: The Lost Secret to Boost Your Response
Many direct mail pieces today fail to include an important element that will increase your leads or sales. Many so-called direct mail experts or ad agencies don’t use it, but should. Often, a direct mail envelope package needs some extra oomph to convince skeptical prospects and drive them to the [...]
Election 2016: Who’s Winning the Email Campaign?
From 3/29/16 Trump Cruz Kasich Clinton Sanders Number of Emails on List 819k 4.0M 2.0M 7.1M 5.0M Inbox % 91 68 38 93 91 Open Rate 24.1 14.1 10.2 12.6 14.7 # of Campaigns 168 453 202 1,472 652 Total Emails Sent 16.9M 237.6M 41.7M 926.6M 506.1M Candidates are [...]
Mobile Optimization is Key!
64% of your prospects look at your landing page/website on their mobile devices. I am in a campaign for investors right now where it is 78%. Lesson: Make sure your mobile optimization is done right! Talk to me about how we can make this happen for your campaign. Call me [...]
Direct Mail Strategy: Try a Bold, Attention-Grabbing Format
To win in direct mail, you must stand out from the clutter. And to win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. Mailing out a bookalog direct mail piece might be the bold strategy to help you beat the competition. [...]
Web Tip—Beware of Homepage Suicide
Example of a Great Homepage: EverNote Here’s a great exercise: Pretend you’re a typical prospect and visit your campaign’s homepage with no preconceived notions. Where do your eyes go first? Are you steered toward anything? Or is it a mass of links with the standard navigation bar? Your [...]
Direct Mail: The Lost Secret to Boost Your Response
Many direct mail pieces today fail to include an important element that will increase your leads or sales. Many so-called [...]
Election 2016: Who’s Winning the Email Campaign?
From 3/29/16 Trump Cruz Kasich Clinton Sanders Number of Emails on List 819k 4.0M 2.0M 7.1M 5.0M Inbox % 91 [...]
Mobile Optimization is Key!
64% of your prospects look at your landing page/website on their mobile devices. I am in a campaign for investors [...]
Direct Mail Strategy: Try a Bold, Attention-Grabbing Format
To win in direct mail, you must stand out from the clutter. And to win in your positioning and branding, [...]
Web Tip—Beware of Homepage Suicide
Example of a Great Homepage: EverNote Here’s a great exercise: Pretend you’re a typical prospect and visit your [...]