Direct Response Copy Tip of the Week: Spacing Leads to Better Readability
I’ve been talking a lot about readability and how you can construct a campaign that is pleasing to the reader’s eye both online and offline. Something that is not often considered, but can be a strong factor, is spacing. It is very important that you watch the spacing in your [...]
Testing Corner: Myth – With Email Use Short Copy Only
Recently, a website that specialized in selling tech products did an interesting test on email campaigns. Less graphics, more content will boost response Here is an example of a typical email message that company was sending to a list of more than 60,000 customers and prospects: “Christmas Blowout. Coupon code [...]
21 Surprising Forecasts and Trends for 2016
Get ready… 2016 will shake up marketing and advertising as you know it. Online or in print, direct response rules apply to these new opportunities since the rules have more to do with human psychology than technology. Direct response advertising and marketing is always one person communicating to one person. [...]
Marketing to Seniors: 27 Special Advertising Insights
The mature market, which I define as people over the age of 55, is an enormous group with incredible buying power. Because seniors prefer to be regarded as individuals, direct response marketing, which is individualized by its very nature, has an automatic advantage over image advertising. Here are 25 special [...]
The Latest in the New "Integrated Marketing"
Need a concise, actionable vision of how to increase your response with an integrated marketing campaign? In trend #1 of my November webinar “18 Amazing New Marketing and Advertising Trends & Breakthroughs for 2016,” I give you everything you need to know. You can view it here. Note: If you [...]
Direct Response Copy Tip of the Week: Spacing Leads to Better Readability
I’ve been talking a lot about readability and how you can construct a campaign that is pleasing to the reader’s [...]
Testing Corner: Myth – With Email Use Short Copy Only
Recently, a website that specialized in selling tech products did an interesting test on email campaigns. Less graphics, more content [...]
21 Surprising Forecasts and Trends for 2016
Get ready… 2016 will shake up marketing and advertising as you know it. Online or in print, direct response rules [...]
Marketing to Seniors: 27 Special Advertising Insights
The mature market, which I define as people over the age of 55, is an enormous group with incredible buying [...]
The Latest in the New "Integrated Marketing"
Need a concise, actionable vision of how to increase your response with an integrated marketing campaign? In trend #1 of [...]