How a Health Product Sold Millions: The Amazing Magalog That Shocked My Client [Video]
Let me tell you about a new product launch I did that exceeded all expectations … and brought in millions in sales. Marketing health supplements is viciously competitive. Standing out and differentiating one product from another is critical. My client asked me: “How can I best market my supplement? [...]
8 Rules for Pre-Roll Success: The Dramatic Growth—and Promise—of Pre-Roll Advertising
I love video and TV commercials. Having created over 300 with hundreds of tests, it’s a powerful channel to greater profits. When Ronald Reagan deregulated the antiquated rule that outlawed infomercials over thirty minutes long, we were among the first to creates these powerful 30 minute infomercials as sales tools. [...]
Copy Tip—The #1 Key to Gaining Your Prospects’ Trust
When crafting copy, one of the most effective ways to gain the trust and confidence of your prospects is by using specifics. Specifics reassure your prospect that your product or service will improve their life. Rather than speaking in hyperboles and generalities, specifics in numbers and facts ground your piece [...]
Testing Corner—Headline Test: Benefit, Branding or You-Orientation
Many Direct Marketing Update readers can tell a good headline from a bad headline, but how good are you at choosing a great headline from a better headline? TEST: Three headlines were created to entice prospects to try an online personality testing site called ActualMe. One headline focused on you-orientation, [...]
Amazon v. eBay: Which Company is Winning?
Amazon beat eBay, taking in 60 million more users and raking in $25 billion more in net sales. How did Amazon do it? Video streaming service A new fashion-focused show A popular Subscribe and Save program eBay is trying to catch up. The company has instituted same-day delivery with eBay [...]
How a Health Product Sold Millions: The Amazing Magalog That Shocked My Client [Video]
Let me tell you about a new product launch I did that exceeded all expectations … and brought in [...]
8 Rules for Pre-Roll Success: The Dramatic Growth—and Promise—of Pre-Roll Advertising
I love video and TV commercials. Having created over 300 with hundreds of tests, it’s a powerful channel to greater [...]
Copy Tip—The #1 Key to Gaining Your Prospects’ Trust
When crafting copy, one of the most effective ways to gain the trust and confidence of your prospects is by [...]
Testing Corner—Headline Test: Benefit, Branding or You-Orientation
Many Direct Marketing Update readers can tell a good headline from a bad headline, but how good are you at [...]
Amazon v. eBay: Which Company is Winning?
Amazon beat eBay, taking in 60 million more users and raking in $25 billion more in net sales. How did [...]