Stop Shopping Cart Abandonment!
Abandoned Shopping Cart (Credit: Sandro Ravazzolo) There’s nothing more frustrating to a marketer than an abandoned shopping cart. However, the good news is that online shopping cart abandonment can be drastically reduced. The bitter truth remains that if you look at your statistics, you’ll be horrified … [...]
Supercharging Lead Conversions: Aroma Spa
Let me tell you how you can improve your conversions One of my clients, Variel Health International, wanted to boost sales for Aroma Spa portable aromatic steam capsule. However, this unusual B2C aroma therapy spa posed a number of tough marketing difficulties. First, the product was virtually unheard of. [...]
Special Message to Investment Marketers: 18 New Trends for Marketing Investment Products & Services [New Webinar]
Do you want to boost your customers and profits? Do you want your cost per lead and cost per sale to go down? Then register for my next webinar next Wednesday, February 10, 2016, starting at 10am, and I will teach you the many new trends emerging this year in [...]
Simple or Flashy? The Best Way to Write Email
You have a great email campaign. Now you need to decide how to format the letter before your eblast. Do you go fancy, including special letter head and colors? Or keep it simple, with basic writing? Consider these two email examples. Regardless of your politics, which campaign had more successful [...]
13 Keys to Successful Trade Show Marketing
Trade Show (Credit: searchengineoptimist.com) “Craig, can you please create a new exhibit booth for me?” When it comes to trade shows, the exhibit is usually the only thing on my clients’ mind. I’ve created several dozen exhibit booths … and here are some of the secrets to [...]
Stop Shopping Cart Abandonment!
Abandoned Shopping Cart (Credit: Sandro Ravazzolo) There’s nothing more frustrating to a marketer than an abandoned shopping [...]
Supercharging Lead Conversions: Aroma Spa
Let me tell you how you can improve your conversions One of my clients, Variel Health International, wanted to [...]
Special Message to Investment Marketers: 18 New Trends for Marketing Investment Products & Services [New Webinar]
Do you want to boost your customers and profits? Do you want your cost per lead and cost per sale [...]
Simple or Flashy? The Best Way to Write Email
You have a great email campaign. Now you need to decide how to format the letter before your eblast. Do [...]
13 Keys to Successful Trade Show Marketing
Trade Show (Credit: searchengineoptimist.com) “Craig, can you please create a new exhibit booth for me?” When it [...]