Mail Order and Postage
How have catalogs dealt with postage this year? A lot differently than previous years. Here are some examples of catalogs I just got that powerfully show this trend…. Notice the “free shipping” advertisements – a powerful marketing strategy. In an age of online buying... and a renaissance in direct mail... [...]
Government-Controlled Postal Agency: Losses Continue
The government monopoly has lost $5.1 billion for 2015, despite hiking billions in extra charges to direct marketers. $5 billion…. That’s huge. But the management, unions, and politicians are all in denial that it needs major reform. Worse, the USPS has now experienced 9 losing years in a row. Oh… [...]
Shark Tank – Daymond John
Here is a great quote from Shark Tank’s Daymond John: “If they’re doing sales, in 80 percent of their sales, are they relying on a department store? So now they’ve got to make it for $10, sell it to the department store at $20, the department store may or may [...]
FTC: Privacy Regulating Action Ahead?
The next 12 months marketers can face heavy, costly and arbitrary regulations, as well as executive orders from Obama. But here is one warning we must be watching: The FTC is warning about the Internet of Things and its data collection. The Internet of Things opens up new possibilities, but marketers must not [...]
Our Top 3 Video Briefs
Here are our top 3…. Take notes and follow these principles: Magalogs and Tabalogs: Direct Mail Breakthroughs Image Advertising vs. Direct Marketing 10 Deal Killers that Will Cripple and Destroy Your Campaign
Mail Order and Postage
How have catalogs dealt with postage this year? A lot differently than previous years. Here are some examples of catalogs [...]
Government-Controlled Postal Agency: Losses Continue
The government monopoly has lost $5.1 billion for 2015, despite hiking billions in extra charges to direct marketers. $5 billion…. [...]
Shark Tank – Daymond John
Here is a great quote from Shark Tank’s Daymond John: “If they’re doing sales, in 80 percent of their sales, [...]
FTC: Privacy Regulating Action Ahead?
The next 12 months marketers can face heavy, costly and arbitrary regulations, as well as executive orders from Obama. But [...]
Our Top 3 Video Briefs
Here are our top 3…. Take notes and follow these principles: Magalogs and Tabalogs: Direct Mail Breakthroughs Image Advertising vs. [...]