Direct Response Copy Tip of the Week: Confront Your Prospect’s Objections
Objections will come. Are you ready for them? (Credit: Drive Your Success) Any product or service has weaknesses that prospects are concerned about. A major online and offline direct response copy technique is addressing these negatives … but no by glossing over them. Instead, much can be [...]
Testing Corner: Postcard vs. Envelope Showdown
In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much lower cost. Test: Recently, a cell phone service provider sent out an offer for a pre-approved service plan that came with a top-of-the-line phone for 99 cents. They sent out [...]
Converting Leads to Maximum Sales: 9 Secrets for Successful Conversion Series
An unfortunate number of businesses lose potential clients or customers because they do not perform the necessary follow-up once a lead has been generated. This is a terrible loss. The time and expense of lead generation is simply wasted effort without proper follow-through. The loss of just one client can [...]
Not Doing These Marketing and Advertising Tactics Will Lose You Time and Money
Find the newest trends boosting response and generating higher profits on my newest website: 18 Amazing New Trends in Marketing and Advertising Breakthroughs for 2016. Click here to view. What an awesome response--and great questions--I got. And, yes, some of the "18" you should implement right now. Click here to view. If [...]
Supercharge Your TV Response [Video Examples]
I just uploaded our DR TV examples. Want to test or improve your TV results? Then talk to us about how we can supercharge your response with our 30 years of DR TV experience. 300 TV commercials and videos and 13 infomercials. See examples here. Do you have any questions about [...]
Direct Response Copy Tip of the Week: Confront Your Prospect’s Objections
Objections will come. Are you ready for them? (Credit: Drive Your Success) Any product or service has [...]
Testing Corner: Postcard vs. Envelope Showdown
In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much [...]
Converting Leads to Maximum Sales: 9 Secrets for Successful Conversion Series
An unfortunate number of businesses lose potential clients or customers because they do not perform the necessary follow-up once a [...]
Not Doing These Marketing and Advertising Tactics Will Lose You Time and Money
Find the newest trends boosting response and generating higher profits on my newest website: 18 Amazing New Trends in Marketing and Advertising [...]
Supercharge Your TV Response [Video Examples]
I just uploaded our DR TV examples. Want to test or improve your TV results? Then talk to us about [...]