Marketers: Election Alert!
Fast approaching is the 2016 General Election. It will have two huge effects on marketers from September 1 through November 9. The marketing channels will be overwhelmed by political messages. Direct mail, radio/TV, email, banner ads—everything—will be huge clutter. Bottom line: your message will be lost. The costs will spike. [...]
Freedom Fest 2016: Don’t Miss It!
I’ll be speaking at FreedomFest this year, from July 13 to July 16 in Las Vegas. And I hope to see you there. My topic will be: "How to Profitably Grow Your Business: The Most Successful Marketing and Advertising Secrets Used By Trump and Clinton in 2016." My talk is [...]
Image Advertising v. Direct Response Marketing: Which One Works and Why? [Video Brief]
Why do most ad response marketing campaigns fail? Because ad agencies and copywriters use image advertising, not direct response advertising. It’s a deadly mistake. Here's a video that explains the difference, and why direct advertising is the way to go for the best response and increasing conversions. https://www.youtube.com/watch?v=r16G44g01yg Have questions [...]
Email Privacy Act: Will it Pass This Year?
Unbelievable! Under current law, Law enforcement only requires a subpoena in order to force email service provides (ESPs) to turn over the contents of your email accounts. Any communications more than 180 days old are open for retrieval without your permission—and without a warrant—to legal authorities. Last year, Congress tried [...]
Direct Mail and Buckslips—Consider This Response-Boosting Component
Buckslip from CapitolOne Let’s take a look at the unique effectiveness of buckslips for your traditional envelop direct mail. A buckslip is a single page mini-flyer that lays unfolded in the envelope along with your sales letter, response device, and business reply envelope. It’s an effective way [...]
Marketers: Election Alert!
Fast approaching is the 2016 General Election. It will have two huge effects on marketers from September 1 through November [...]
Freedom Fest 2016: Don’t Miss It!
I’ll be speaking at FreedomFest this year, from July 13 to July 16 in Las Vegas. And I hope to [...]
Image Advertising v. Direct Response Marketing: Which One Works and Why? [Video Brief]
Why do most ad response marketing campaigns fail? Because ad agencies and copywriters use image advertising, not direct response advertising. [...]
Email Privacy Act: Will it Pass This Year?
Unbelievable! Under current law, Law enforcement only requires a subpoena in order to force email service provides (ESPs) to turn [...]
Direct Mail and Buckslips—Consider This Response-Boosting Component
Buckslip from CapitolOne Let’s take a look at the unique effectiveness of buckslips for your traditional envelop [...]