14 Basic Rules for Profitable Email/Direct Mail/Landing Page Copy
Through all the hoopla of unusual copy approaches and a multitude of tests, certain basic rules of copywriting success remain the standard. Here are 14 of those rules: Remember to keep the first sentence short. Your reader will form an instant impression of your landing page, email or direct mail [...]
Skyrocketing Your Response With a 3-D Mailer
There-dimensional (3-D) mailers are just flat-out fun. I’ve sent scissors, puzzles, treasure chests filled with coffee and even rare coins as part of a 3-D direct mail package. And the best part? When done right, your prospects are practically guaranteed to open the package and see what it’s all about. [...]
JOBS Act Update
Companies wanting to raise capital privately or accelerate becoming a public company now have tremendous opportunity. It is a powerful tool for expansion. I’m now working on about 10 campaigns. There are two major ways of raising capital by marketing directly to the investor. 506c—to accredited investors only. Regulation A+ [...]
Increasing Response: What Font To Use?
You can increase your response to your marketing if your copy is: Powerful direct response copy. And Easy to read. To make it easy to read, you have to use the right font. It’s a simple thing, but you’d be surprised by how often it’s overlooked! I just did a [...]
Check out My Latest Integrated Campaign!
I just completed an integrated campaign that follows this model: Here is one of the emails going to the same direct mail target: See the marketing press image above. Powerful response booster. What to boost your direct marketing response? Emai me at [email protected] or call me at [...]
14 Basic Rules for Profitable Email/Direct Mail/Landing Page Copy
Through all the hoopla of unusual copy approaches and a multitude of tests, certain basic rules of copywriting success remain [...]
Skyrocketing Your Response With a 3-D Mailer
There-dimensional (3-D) mailers are just flat-out fun. I’ve sent scissors, puzzles, treasure chests filled with coffee and even rare coins [...]
JOBS Act Update
Companies wanting to raise capital privately or accelerate becoming a public company now have tremendous opportunity. It is a powerful [...]
Increasing Response: What Font To Use?
You can increase your response to your marketing if your copy is: Powerful direct response copy. And Easy to read. [...]
Check out My Latest Integrated Campaign!
I just completed an integrated campaign that follows this model: Here is one of the emails going to [...]