Is Email an Advantage for 2016 Presidential Candidates?
One of the keys to President Obama’s wins in 2008 and 2012 was his advanced skills of building, segmenting, and creating powerful email campaigns. In the Republican field for President, Dr. Ben Carson has the largest email list, followed by Ted Cruz, yet the leader of the GOP field Donald [...]
Using Superscripts to Superpower Your Email or Postal Response
One of the most powerful boosters of response in an email or direct mail letters is the “superscript”. Simply put, a superscript is a placement of powerful direct response copy in the area above the salutation. It’s an incredible way to hook the reader and create a completing interest to [...]
Make Infomercials Work For You
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service, and convert them into buyers. Over ten years, I have done over 300 TV commercials and videos, including thirteen infomercials [...]
Direct Response Copy Tip of the Week: Words of Doubt Kill Response
Stay Way From Words of Doubt In the past couple of issues, I’ve discussed how critical it is to choose your words carefully when writing copy for your direct response campaign—both online and offline. This week, I’m going to tell you about words you shouldn’t use—words of [...]
Testing Corner: Questions – Do They Work?
Testing copy concepts is crucial to improving your response. Often what you think will generate a higher response is not always the case. I have tested hundreds of headlines in search of the highest return. Time and time again, when I speak at conferences and show examples of what I [...]
Is Email an Advantage for 2016 Presidential Candidates?
One of the keys to President Obama’s wins in 2008 and 2012 was his advanced skills of building, segmenting, and [...]
Using Superscripts to Superpower Your Email or Postal Response
One of the most powerful boosters of response in an email or direct mail letters is the “superscript”. Simply put, [...]
Make Infomercials Work For You
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them [...]
Direct Response Copy Tip of the Week: Words of Doubt Kill Response
Stay Way From Words of Doubt In the past couple of issues, I’ve discussed how critical it [...]
Testing Corner: Questions – Do They Work?
Testing copy concepts is crucial to improving your response. Often what you think will generate a higher response is not [...]