Finally, Did You See These Case Studies?
Finally, did you see these case studies? Marketing Turnaround—TheStreet.com Marketing to the Wealthy—Barry Kaye and Associates Starting from Scratch to Becoming a Household Name—True Religious Jeans How to Dominate a Market—Health Alert Turning a Start-up Into a Million Dollar Company—Sun Chorella Want to become another successful case study for [...]
Testing Corner: Headline Brain Teaser
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a magalog cover test and then work backwards to find out which elements increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (see video brief here). [...]
Direct Response Copy Tip of the Week: Skip the Warm-Ups
One of the biggest mistakes I see in copy written by novice copywriters is the warm-up. It occurs when a writer takes one paragraph (or more) to “set up” the pitch instead of starting strong. It usually goes something like this: Every year, thousands of Americans sink deeper into credit [...]
Web Tip: Homepage Suicide: Click, Click, Good-bye!
Your homepage or your landing page’s first goal is to immediately engage and guide your prospects. Most homepages and landing pages are anti-marketing sites, with numerous distracting links and unclear navigation. Remember—If your homepage or landing page isn’t drawing your prospects in … it’s most likely driving them to your [...]
Direct Mail: The Lost Secret to Boost Your Response
Many direct mail pieces today fail to include an important element that will increase your leads or sales. Many so-called direct mail experts or ad agencies don’t use it, but should. Often, a direct mail envelope package needs some extra oomph to convince skeptical prospects and drive them to the [...]
Finally, Did You See These Case Studies?
Finally, did you see these case studies? Marketing Turnaround—TheStreet.com Marketing to the Wealthy—Barry Kaye and Associates Starting from Scratch [...]
Testing Corner: Headline Brain Teaser
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a [...]
Direct Response Copy Tip of the Week: Skip the Warm-Ups
One of the biggest mistakes I see in copy written by novice copywriters is the warm-up. It occurs when a [...]
Web Tip: Homepage Suicide: Click, Click, Good-bye!
Your homepage or your landing page’s first goal is to immediately engage and guide your prospects. Most homepages and landing [...]
Direct Mail: The Lost Secret to Boost Your Response
Many direct mail pieces today fail to include an important element that will increase your leads or sales. Many so-called [...]