Why Most Home Pages Are Obsolete
In order to design your web strategies to maximize your sales or leads, you need to understand your audience. What prompted them to come to your URL? What is it that they are looking for or expecting? To the extent that you are able to identify why prospects are there [...]
Warning: Ignoring These Navigation Rules Will Depress Sales
In the marketing process, avoid navigation options unless they will help you generate sales. If necessary, for your email, landing page, websites, native advertising, and more, use navigation options sparingly if at all. The technical term for this option is a "hypertext link". 7 Rules to follow when using hypertext links Rule [...]
Tip of the Week: Strengthen Your Copy Using Power Words
Power words. They will help you create more leads or sales. These words get your product noticed, and make it virtually impossible for your prospects to ignore your product or service. Power words make your prospects take action. Influencing your prospects to take action Do you ever hear an advertisement on [...]
Testing Corner: With or Without Sliders?
Should you use sliders in your copy? On your web pages? Consider this test, and decide which site captured more views: Version A or Version B? Version B Version A [...]
The Top 15 for 2015
Here are the top 15 Direct Marketing Update articles from this year. These are the articles that you must read. These are the ones that were the most controversial. They got the most comments or forwards. They were the 2015 all-stars. You won’t want to miss this! I’d love your [...]
Why Most Home Pages Are Obsolete
In order to design your web strategies to maximize your sales or leads, you need to understand your audience. What [...]
Warning: Ignoring These Navigation Rules Will Depress Sales
In the marketing process, avoid navigation options unless they will help you generate sales. If necessary, for your email, landing [...]
Tip of the Week: Strengthen Your Copy Using Power Words
Power words. They will help you create more leads or sales. These words get your product noticed, and make it virtually [...]
Testing Corner: With or Without Sliders?
Should you use sliders in your copy? On your web pages? Consider this test, and decide which site captured more [...]
The Top 15 for 2015
Here are the top 15 Direct Marketing Update articles from this year. These are the articles that you must read. [...]