Small, Targeted Audience Tip: The Power of 3-D! [video]
The most powerful response rates I’ve seen have been from 3-D campaigns for business-to-business and consumer audiences. I’m not talking about movies form the 50’s, I mean a special campaign featuring a dynamic, hands-on three-dimensional mailing piece that have small audiences and big margins. A three-dimensional piece isn’t a traditional [...]
Retargeting – Changing Your Bottom Line [video]
For banner ads, retargeting has been a game changer for most marketers. As good, if not better, results are being experienced on Facebook ads. See our video brief on retargeting here. Need help with banner ads, facebook and retargeting? Call (310) 212-5727.
Gift-Givers
This Christmas, if you have gift givers, don’t forget to flag them for birthdays, anniversaries, Valentine’s Day, Father’s Day, Mother’s Day, and the 4th of July! If you have any questions about writing copy or want help with your next marketing campaign, please contact me at (310) 212-5727 or email [...]
Help Stop the Internet Tax – Senator Rubio
Liberals/Progressives and the National Retail Federation have joined together to pass the “Marketplace Fairness Act of 2015 (MFA).” The bill would have online retailers and traditional catalogers/direct mail sellers collect local sales taxes on purchases. It has passed the senate, but not the house. Sen. Marco Rubio joined in opposition [...]
Direct Mail Creates Better Response than Online Marketing [video]
Marketers using multichannel marketing usually report that direct mail generates a better ROI. The upfront cost may be higher, but the cost per lead or cost per sale is lower than other media. Now a new neuroscientific study tracks with these findings. The Postal Service Inspector General’s office conducted this [...]
Small, Targeted Audience Tip: The Power of 3-D! [video]
The most powerful response rates I’ve seen have been from 3-D campaigns for business-to-business and consumer audiences. I’m not talking [...]
Retargeting – Changing Your Bottom Line [video]
For banner ads, retargeting has been a game changer for most marketers. As good, if not better, results are being [...]
Gift-Givers
This Christmas, if you have gift givers, don’t forget to flag them for birthdays, anniversaries, Valentine’s Day, Father’s Day, Mother’s [...]
Help Stop the Internet Tax – Senator Rubio
Liberals/Progressives and the National Retail Federation have joined together to pass the “Marketplace Fairness Act of 2015 (MFA).” The bill [...]
Direct Mail Creates Better Response than Online Marketing [video]
Marketers using multichannel marketing usually report that direct mail generates a better ROI. The upfront cost may be higher, but [...]