More News from the Bahamas
I just got back from speaking in the Bahamas. The Global Financial Summit has business leaders and investors from all over the world. I spoke four times. I spoke one time on 18 New Trends in Advertising and Marketing. You can see my recent webinar on this here. And I [...]
Update from the Bahamas
I just got back from speaking at the Global Financial Summit in Nassau, the Bahamas. Here is Shelly and I with the Bahamian Prime Minister. I spoke several times. Here is my talk on the upcoming U.S. Election, and which candidates would be best for the economy. Here [...]
Direct Mail: 3-D Breakthrough for Profitable Responses
Direct Mail (Credit: Reliance Staffing.com) IPRO Tech, Inc., the creator of breakthrough litigation software tools, came to CDMG because they needed to stand out in a fiercely competitive field and successfully pitch their product to notoriously skeptical corporate lawyers. IPRO was scheduled to exhibit at a well-attended [...]
7 Keys for Improving Your Offer
One critical element of any direct marketing campaign is the offer. This is true if it's online, electronic, or hard copy. Many in the industry agree that, as part of the marketing strategy, the offer constitutes 40% of the overall success of any campaign. Couple this with the fact that [...]
Direct Response Copy Tip of the Week: Common Testimonial Trap Can Undermine Sales
Make sure your testimonials work for you, not against you. The Too-Perfect Testimonial I know … you want your testimonials to look shape and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many benefits of your product. Here’s the problem: It looks fake. If your [...]
More News from the Bahamas
I just got back from speaking in the Bahamas. The Global Financial Summit has business leaders and investors from all [...]
Update from the Bahamas
I just got back from speaking at the Global Financial Summit in Nassau, the Bahamas. Here is Shelly and [...]
Direct Mail: 3-D Breakthrough for Profitable Responses
Direct Mail (Credit: Reliance Staffing.com) IPRO Tech, Inc., the creator of breakthrough litigation software tools, came to [...]
7 Keys for Improving Your Offer
One critical element of any direct marketing campaign is the offer. This is true if it's online, electronic, or hard [...]
Direct Response Copy Tip of the Week: Common Testimonial Trap Can Undermine Sales
Make sure your testimonials work for you, not against you. The Too-Perfect Testimonial I know … you want your testimonials [...]