These Three Tips Will Maximize Your Email Marketing
Direct mail is good. Email marketing is every effective, too. The rules are different for direct marketing on the Internet, and these three tips are essential to a successful email campaign The Three R’s: Relevant: Your email should offer something that interests and connects with the concerns of your client. [...]
What Usually Gets the Highest Response?
Raise Your Response! But How (Credit: Ask Naturally.com) So, what usually gets the highest response? Of course, it often depends on a lot of variables. But the general response rates are: Direct mail: 0.69% -- 1.4% Email: 0.03% Banner ads: 0.04% Paid searches: 0.22% Want talk about these? [...]
Check Out My Latest Webinars!
You don’t want to miss the actionable strategies and techniques. For Any Marketer: https://www.youtube.com/watch?v=pwWtiJhF1rM For Investment Marketers: https://www.youtube.com/watch?v=xsiZFhnl444 If you have any questions about your copy or direct marketing campaign, call me at (310) 212-5727 or email me at [email protected]
Direct Response Marketing Copy Tip of the Week: Writing Killer Business-to-Business Copy
Business-to-Business (Credit: Mediadefine.com) When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to server different people who make decisions based on separate and distinct criteria. The [...]
Testing Corner—Modeled Email Names vs. Opt-In
Advanced Data modeling has proven to increase our clients’ response significantly. Here is one example: But what about data modeling for email? Here is a recent test: Open Rate CTR Model Email Name 2.83% 10.46% Rental Op-in Names 1.54% 7.24% That’s an 83.7% better open rate and 44.4% [...]
These Three Tips Will Maximize Your Email Marketing
Direct mail is good. Email marketing is every effective, too. The rules are different for direct marketing on the Internet, [...]
What Usually Gets the Highest Response?
Raise Your Response! But How (Credit: Ask Naturally.com) So, what usually gets the highest response? Of course, it [...]
Check Out My Latest Webinars!
You don’t want to miss the actionable strategies and techniques. For Any Marketer: https://www.youtube.com/watch?v=pwWtiJhF1rM For Investment Marketers: [...]
Direct Response Marketing Copy Tip of the Week: Writing Killer Business-to-Business Copy
Business-to-Business (Credit: Mediadefine.com) When writing to business prospects, remember that business decisions are often made by groups [...]
Testing Corner—Modeled Email Names vs. Opt-In
Advanced Data modeling has proven to increase our clients’ response significantly. Here is one example: But what about data modeling [...]