Christmas Flash Mob [video]
I always smile at this powerful flash mob Christmas video from the folks at Journey of Faith in Manhattan Beach, California. https://www.youtube.com/watch?v=Vnt7euRF5Pg What do you think? Email me at [email protected].
Finally:
My Christmas greeting to you: watch here.
Direct Response Copy Tip of the Week: Spacing Leads to Better Readability
I’ve been talking a lot about readability and how you can construct a campaign that is pleasing to the reader’s eye both online and offline. Something that is not often considered, but can be a strong factor, is spacing. It is very important that you watch the spacing in your [...]
Testing Corner: Myth – With Email Use Short Copy Only
Recently, a website that specialized in selling tech products did an interesting test on email campaigns. Less graphics, more content will boost response Here is an example of a typical email message that company was sending to a list of more than 60,000 customers and prospects: “Christmas Blowout. Coupon code [...]
21 Surprising Forecasts and Trends for 2016
Get ready… 2016 will shake up marketing and advertising as you know it. Online or in print, direct response rules apply to these new opportunities since the rules have more to do with human psychology than technology. Direct response advertising and marketing is always one person communicating to one person. [...]
Christmas Flash Mob [video]
I always smile at this powerful flash mob Christmas video from the folks at Journey of Faith in Manhattan Beach, [...]
Finally:
My Christmas greeting to you: watch here.
Direct Response Copy Tip of the Week: Spacing Leads to Better Readability
I’ve been talking a lot about readability and how you can construct a campaign that is pleasing to the reader’s [...]
Testing Corner: Myth – With Email Use Short Copy Only
Recently, a website that specialized in selling tech products did an interesting test on email campaigns. Less graphics, more content [...]
21 Surprising Forecasts and Trends for 2016
Get ready… 2016 will shake up marketing and advertising as you know it. Online or in print, direct response rules [...]