How a Direct Response Landing Page Helped Generate New Patients and Grow a Practice [Video]
Doctors’ practices face stiff competition and little product differentiation. But great marketing can change all that … and create a powerful stream of new patients. One of the foundations to greater sales is a landing page following all the right direct marketing rules. Performance Medical Health Group has been my [...]
Tripling Your Sales: Email/Web One-Two Punch [Video]
Web and Mail One-Two Punch (Credit: Infostructure.net) Did you know that you can triple your sales with a powerful direct response strategy? Let me explain … Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but [...]
What Can Kill or at Least Depress Your Response?
Deal or No Deal (Credit: Merger.com) I have identified 10 Deal Killers that will cripple or destroy your campaign. For example, landing pages, direct mail –and media—these strategic copy concepts can hurt—or positively boost—your response. The video briefing is only 3 minutes. See here.
An Often Confused Direct Mail Secret That Can Supercharge Your Response
Most marketers don’t know how to write a direct mail letter. Sadly, not following some proven rules depresses response, and it’s costly. Let me give you an important example. I am going to tell you about the literal last word in a response-generating letter: It’s your P.S (post scriptum). Study [...]
Join the Club: Double Your Sales with Exclusive Memberships
Memberships help build relationships for marketers. Memberships can create profits in greater loyalty and better lifetime value. The fact is, people like to be a part of something larger than themselves. It’s basic psychology. Can your product or service benefit from a membership club? Your customers' perceived benefits are many: [...]
How a Direct Response Landing Page Helped Generate New Patients and Grow a Practice [Video]
Doctors’ practices face stiff competition and little product differentiation. But great marketing can change all that … and create a [...]
Tripling Your Sales: Email/Web One-Two Punch [Video]
Web and Mail One-Two Punch (Credit: Infostructure.net) Did you know that you can triple your sales with a [...]
What Can Kill or at Least Depress Your Response?
Deal or No Deal (Credit: Merger.com) I have identified 10 Deal Killers that will cripple or destroy [...]
An Often Confused Direct Mail Secret That Can Supercharge Your Response
Most marketers don’t know how to write a direct mail letter. Sadly, not following some proven rules depresses response, and [...]
Join the Club: Double Your Sales with Exclusive Memberships
Memberships help build relationships for marketers. Memberships can create profits in greater loyalty and better lifetime value. The fact is, [...]