Marketing to Seniors: 27 Special Advertising Insights
The mature market, which I define as people over the age of 55, is an enormous group with incredible buying power. Because seniors prefer to be regarded as individuals, direct response marketing, which is individualized by its very nature, has an automatic advantage over image advertising. Here are 25 special [...]
The Latest in the New "Integrated Marketing"
Need a concise, actionable vision of how to increase your response with an integrated marketing campaign? In trend #1 of my November webinar “18 Amazing New Marketing and Advertising Trends & Breakthroughs for 2016,” I give you everything you need to know. You can view it here. Note: If you [...]
Mail Order and Postage
How have catalogs dealt with postage this year? A lot differently than previous years. Here are some examples of catalogs I just got that powerfully show this trend…. Notice the “free shipping” advertisements – a powerful marketing strategy. In an age of online buying... and a renaissance in direct mail... [...]
Government-Controlled Postal Agency: Losses Continue
The government monopoly has lost $5.1 billion for 2015, despite hiking billions in extra charges to direct marketers. $5 billion…. That’s huge. But the management, unions, and politicians are all in denial that it needs major reform. Worse, the USPS has now experienced 9 losing years in a row. Oh… [...]
Shark Tank – Daymond John
Here is a great quote from Shark Tank’s Daymond John: “If they’re doing sales, in 80 percent of their sales, are they relying on a department store? So now they’ve got to make it for $10, sell it to the department store at $20, the department store may or may [...]
Marketing to Seniors: 27 Special Advertising Insights
The mature market, which I define as people over the age of 55, is an enormous group with incredible buying [...]
The Latest in the New "Integrated Marketing"
Need a concise, actionable vision of how to increase your response with an integrated marketing campaign? In trend #1 of [...]
Mail Order and Postage
How have catalogs dealt with postage this year? A lot differently than previous years. Here are some examples of catalogs [...]
Government-Controlled Postal Agency: Losses Continue
The government monopoly has lost $5.1 billion for 2015, despite hiking billions in extra charges to direct marketers. $5 billion…. [...]
Shark Tank – Daymond John
Here is a great quote from Shark Tank’s Daymond John: “If they’re doing sales, in 80 percent of their sales, [...]