The End of Flash Ads
Google Chrome, Amazon, Firefox have all banned Flash ads. To convert Flash ads, use HTML5! Here are some tools you can use: Adwords Ad Gallery: Create a Lightbox ad from HTML5 templates. Marketers can also get ad ideas customized from their websites’ content and style. Google Web Designer: Download an [...]
Postal Politics
Let your congressman and senator know you’re opposed to Democrat Tom Carper’s (D-Delaware) post office bill. It will make the temporary 4.3% exigent surcharge permanent. It will also put a freeze on post office closure for five years. It also forces the taxpayers to pay the $15 billion it owes the [...]
17 Surprising Marketing Trends for Political Campaigns [video]
Over the last 30 years of watching the intersection of politics with advertising and marketing, one thing is clear: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. They generate the most funds. They help transform politics. They create winning [...]
Web Tip: Building a Large Database for Profitable Groups
Are you efficiently building a database of prospects for your landing page or website? Are you capturing your visitors to turn them into buyers? Unfortunately, many marketers underutilize effective direct marketing principles to ensure prospects give their email address. The starting point is to have a powerful incentive on a [...]
Direct Copy Tip of the Week: A Secret Weapon to Skyrocket Your Credibility
One of the most powerful tools in your copy arsenal is a testimonial. People may scoff at them… they may pretend they don’t read them… but test results show prospects respond to testimonials. The fact is, people trust what others have to say about your product or service – not [...]
The End of Flash Ads
Google Chrome, Amazon, Firefox have all banned Flash ads. To convert Flash ads, use HTML5! Here are some tools you [...]
Postal Politics
Let your congressman and senator know you’re opposed to Democrat Tom Carper’s (D-Delaware) post office bill. It will make the [...]
17 Surprising Marketing Trends for Political Campaigns [video]
Over the last 30 years of watching the intersection of politics with advertising and marketing, one thing is clear: Candidates [...]
Web Tip: Building a Large Database for Profitable Groups
Are you efficiently building a database of prospects for your landing page or website? Are you capturing your visitors to [...]
Direct Copy Tip of the Week: A Secret Weapon to Skyrocket Your Credibility
One of the most powerful tools in your copy arsenal is a testimonial. People may scoff at them… they may [...]