Testing Corner: Do Navigation Bars Help or Hurt?
Deciding how many navigation options to have is a tricky balance between making your site user-friendly and driving your prospect to your sale. A navigation bar can give your users the choices they want and need. Or it could distract them from your Call to Action. An online dating site, FindSomeone, [...]
Missed Our Webinar?
Missed our webinar on Raising Capital under the JOBS Act? Worldwide, we had marketing directors and Presidents learning how to generate from $5 million up to $50 million by marketing to the Accredited Investor. If you missed it, our recorded webinar can be seen here for free. The Action Guide to follow the [...]
Mailings: How Often Is Too Often?
Recently, I received a letter from a Direct Marketing Update reader regarding mailing frequency. Take a look: “Hi Craig, “I enjoy your newsletter. We are trying to set up a frequency test for our direct mail program and I was wondering if you had any best practices you could [...]
Make Your Website Christmas-Ready
Web shopping doesn't end after Cyber Monday, of course, so it's critical to have your website ready for the whole season. Most customers want to clearly see 5 things on your website: Free shipping, plenty of product details, easy return policy, prepaid shipping for returns and multiple product images. [...]
How to Increase Your Income with Hardly Any Cost
Now’s the time to turn your postal or email mailing list into a consistent and highly profitable income source. Since 1972, Craig Huey and his staff at InfoMat have helped marketers make their lists generate list rental income. In fact, it’s not uncommon to double or triple your income [...]
Testing Corner: Do Navigation Bars Help or Hurt?
Deciding how many navigation options to have is a tricky balance between making your site user-friendly and driving your prospect to [...]
Missed Our Webinar?
Missed our webinar on Raising Capital under the JOBS Act? Worldwide, we had marketing directors and Presidents learning how to generate from $5 [...]
Mailings: How Often Is Too Often?
Recently, I received a letter from a Direct Marketing Update reader regarding mailing frequency. Take a look: “Hi Craig, [...]
Make Your Website Christmas-Ready
Web shopping doesn't end after Cyber Monday, of course, so it's critical to have your website ready for the [...]
How to Increase Your Income with Hardly Any Cost
Now’s the time to turn your postal or email mailing list into a consistent and highly profitable income source. [...]