The trade war impacts every company president and marketing director. What should an advertiser or company do during economic uncertainty, including a recession… or inflation… or stagflation? Having navigated my advertising agency clients through five recessions/stagflation, the Jimmy Carter 14% [...]
Here are 4 short, but powerful things you should know: 1. Forbes’ List of Billionaires: New Trend Record-breaking 3,028 billionaires are on Forbes’ Billionaire list. That’s up 247 from the 2024 list. #1 on the list? Elon Musk. Here are [...]
Recently, I was excited to introduce you to RCS texting revolution. You can see the article here. It’s titled “Unlock Explosive Growth and Profits with RCS: The Future of Text Marketing.” Click HERE. One of the key benefits I should [...]
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing only one variable (such as headlines, price, offer or format), you can see what makes [...]
In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your [...]
