Key Takeaways Build your marketing around a sale. Your advertising, offer, landing page and checkout should work together to turn prospects into customers. Target buying behavior. Transactional data can help you identify prospects based on what they purchase, not simply [...]
Key Takeaways Replace vague claims with meaningful details. Use actual figures instead of unnecessary rounding. Identify awards by name, year and organization. Support claims with documented evidence. Explain why each detail matters to your reader. Remove generic statements competitors could [...]
Key Takeaways Start with the right data. Product interest alone does not identify your best subscription prospects. Coordinate your channels. Digital advertising, email, direct mail, and video should reinforce the same offer. Use direct mail throughout the customer relationship. Test [...]
The post-Labor Day political advertising rush has hit all across the U.S. but specifically in the battleground states – those that will go Democrat or Republican. AdImpact reports $510 million in political advertising aired nationwide during the first two weeks [...]
The post-Labor Day political advertising rush has hit all across the U.S. but specifically in the battleground states – those that will go Democrat or Republican. AdImpact reports $510 million in political advertising aired nationwide during the first two weeks [...]
