It is truly amazing how a slight difference can have an impact on your response. By testing just one aspect of the layout, such as the picture, font size, color or placement of graphics, you can gain valuable data as [...]
Here are 6 short, but powerful things you should know: My Client Skechers: $9.5 Billion Buyout! The family behind my old client, Skechers, will get over $1 billion from selling the footwear brand. 3G Capital will spend nearly $9.5 billion [...]
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference landing page, where [...]
Sometimes you need to punctuate your excitement with exclamation points but be careful not to go overboard. Too many exclamation points make your copy sound cheesy or – even worse – unbelievable. But in other cases, they are needed to [...]
The bookalog is the ultimate sales piece in disguise. It looks and feels like a physical or audio book…but it’s actually a credibility-boosting direct mail and digital miracle that can skyrocket your response. In this age of skepticism, it is more [...]
