by DMU | Feb 19, 2015 | Advertising & Marketing, Successful Marketing Campaigns
Email and Web One-Two Punch: How online direct response strategy triples CD sales for singer-songwriter Marketing Challenge Coffey Anderson is a singer, songwriter and musician with an upcoming album. He wanted to get the news to his fans but his fan email list was... by DMU | Feb 19, 2015 | Advertising & Marketing, News_Events
The biggest power grab today is now happening in Washington… against the internet. The Federal Communication Commission (FCC), President Obama and large corporations are moving to control the internet with the nice sounding name “net neutrality.”... by DMU | Feb 19, 2015 | Advertising & Marketing, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
Strategically designed website builds customer base while cross-promoting other product lines The marketing challenge: While shopping for bedding for her daughter’s room, avant-garde children’s clothing designer Erin Murphy was appalled by the complete lack of unique,... by DMU | Feb 19, 2015 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
GeoSafari explores a new market and captures big sales with this wildly successful magalog! The Marketing Challenge: Ever since its introduction in late 1989, Educational Insights’ internationally acclaimed GeoSafari electronic learning system has been a continual... by DMU | Feb 19, 2015 | Advertising & Marketing, Latest Direct Mail, Successful Marketing Campaigns
“Bumpy” package generates most-ever leads for 800 service! The marketing challenge: 800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. These individuals are extremely busy, hard-to-reach,... by DMU | Feb 19, 2015 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns
3-D Mailings to “Hard-to-Reach” Prospects Doubles Response and Wins Marketing Award! The Marketing Challenge: Giltspur, a leading designer of high-end custom trade show exhibits, had a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction...