by Craig Huey | May 7, 2015 | Advertising & Marketing, Blog, News_Events
To maximize your lead conversions, you need a powerful “conversion series.” A conversion series is an integrated campaign to help turn an inquiry into a customer. It dramatically increases your conversion rate, no matter how good your sales team is. In... by Craig Huey | May 2, 2015 | Advertising & Marketing, New Strategies and Tactics
Illustrative video causes prospects to convert on high-dollar item Marketing Challenge Variel Health International® wanted to introduce their new AromaSpa portable aromatic steam capsule to a national audience. However, this unusual B2C aroma therapy spa posed a... by Craig Huey | May 1, 2015 | Advertising & Marketing, Successful Marketing Campaigns
Attention-getting 3-D mailer receives 48.9% response Marketing Challenge South American Gold Corp. (SAGD) had just begun a new mining project near Medellín, Colombia. Everything was going well and it had even formed a new partnership with Explore Colombia, a local... by Craig Huey | Apr 29, 2015 | Advertising & Marketing, Direct Response Copy Tips
Marketing can be hard. Especially if it’s business-to-business marketing, asking people for money and time commitment. That’s what faces conference and seminar marketers all the time. That’s why when moneylaundering.com asked us to help them promote... by Craig Huey | Apr 22, 2015 | Advertising & Marketing, Direct Response TV and Radio, Integrated Marketing
The dirty little secret of TheStreet.com… TheStreet.com Needed A Product Relaunch: So CDMG took an existing product to a higher level of profitability and growth. TheStreet.com is an investment website. TheStreet.com saw existing ad revenue drop when the... by Craig Huey | Apr 22, 2015 | Advertising & Marketing, Blog, Direct Response Copy Tips
Many direct marketers depress results by not creating powerful online or hard-copy Positive Acceptance Statements on their order forms or shopping cart. Get your prospects to say YES! A Positive Acceptance Statement on your order form could prevent your marketing... 