by Craig Huey | Apr 22, 2015 | Advertising & Marketing, Integrated Marketing, New Strategies and Tactics
Over the last 2 years, integrated direct response advertising has meant many things. Sometimes it’s the integration of TV, banner ads, remarketing and landing pages. Or it might be direct mail, landing pages, banner ads and remarketing. Integrated marketing... by Craig Huey | Apr 22, 2015 | Advertising & Marketing, Banner Ads/Remarketing, Integrated Marketing
Database marketing is powerful… Blue Cross of California has a massive database of people interested in their health. Metagenics is a marketer of high quality nutritional supplements.... by Craig Huey | Apr 14, 2015 | Advertising & Marketing, Direct Response Copy Tips, Latest Direct Mail
In direct mail, the return address is one of the five things a prospect will look at on an envelope. For all 5, see my video briefing here] They want to know who sent your letter as they determine if it’s in their self interest to open the envelope immediately,... by Craig Huey | Apr 14, 2015 | Advertising & Marketing, Facebook/Social Media, New Strategies and Tactics
Many marketers are suffering from what I call FDD…Facebook Deficit Disorder. It causes reverse marketing bleeding….lost leads and sales because you’re not doing it right. Most marketers will increase their ROI with a careful direct marketing campaign... by Craig Huey | Apr 14, 2015 | Advertising & Marketing, Successful Marketing Campaigns
If your marketing results are flat or declining, here is an important lesson from one marketer of seminars. FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is... by Craig Huey | Apr 3, 2015 | Advertising & Marketing, Test Results
We recently did a JOBS ACT direct mail campaign to accredited investors. And we tested two envelopes” 1. “How to generate monthly income with greater protection for your money” This little-known alternative investment can…. Bring you potential returns of 7% to 10%... 