by DMU | Feb 19, 2015 | Advertising & Marketing, Integrated Marketing, Successful Marketing Campaigns
Direct mail postcard promotion results in a response rate of over 20% ! The Marketing Challenge: Velocity Trade needed to drive traffic to its investment show booth to introduce the benefits of its new automated trading system, FloorPass®. To accomplish this, two... by DMU | Feb 19, 2015 | Advertising & Marketing, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
Converting free website users to premium subscribers The Marketing Challenge: How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, RealMoney. Thousands of users had... by DMU | Feb 18, 2015 | Advertising & Marketing, Successful Marketing Campaigns
518 new subscribers. $29,936 in profit. And 1 happy newsletter publisher The Marketing Challenge: 1944 wasn’t a great year for most stock advisory newsletters. 7 out of 10 of their recommendations lost money… 8 out of 10 didn’t keep up with inflation… and 9 out of 10... by DMU | Feb 18, 2015 | Advertising & Marketing, Successful Marketing Campaigns
Did the orders pour in because the hot stock’s name was hidden? You decide. The marketing challenge: The direct mail control package had been a success for years. From the #10 carrier and four-page letter, to the order card, flyer and Business Reply Envelope... by DMU | Feb 18, 2015 | Advertising & Marketing, Successful Marketing Campaigns
Subscriber base of little-known publication grows nearly 50% in just 2 months The Marketing Challenge: MAEDEL’S MINI-CAP ANALYST, a monthly stock newsletter, came to CDMG with a number of frustrating problems:The Creative Solution: It was virtually unknown to U.S.... by DMU | Feb 18, 2015 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns
Revealed: The surprising secret behind Intelligence Digest’s phenomenal 22% response The Marketing Challenge: Joe DeCourcy, publisher of Intelligence Digest newsletter, needed to find a way to lock in longer-term subscribers in order to generate ongoing revenue and...