by Craig Huey | Apr 3, 2015 | Advertising & Marketing, Direct Response Copy Tips
The first paragraph of your letter, email, website, brochure or other DR piece is one of the most critical elements of your campaign. Grab your reader’s attention immediately. In one or two lines you must create suspense or drama or introduce something... by Craig Huey | Apr 3, 2015 | Advertising & Marketing, Banner Ads/Remarketing, New Strategies and Tactics
Most marketing campaigns that we do, we also create banner ads for retargeting or remarketing. If you’re marketing a product or service and you’re not using retargeting, it’s a huge mistake. I explain this in the video you can see here: In creating... by Craig Huey | Apr 3, 2015 | Advertising & Marketing, Latest Direct Mail
“The reports of my death have been greatly exaggerated” – Mark Twain For many marketers, they think direct mail is dead. Presidents of companies and even Marketing Directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful... by Craig Huey | Mar 26, 2015 | Advertising & Marketing, Test Results
Testing subject lines can help you increase your response and profits. But the truth is we never know for sure what will work best. Which of these subject lines would you choose as the winner? The target audience is investors. A. Biotech Specialist says $8.36 billion... by Craig Huey | Mar 26, 2015 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio
It’s old school to indent. But direct marketers don’t care about that. They care what increases or decreases response. Indenting is a small but powerful direct response rule to follow when constructing both online and offline copy. Yes, it’s more... by Craig Huey | Mar 26, 2015 | Advertising & Marketing, New Strategies and Tactics, Website/Landing Page Strategies and Tactics
It is critical that when a prospect goes to your landing page (whether they are driven from direct mail, banner ads, pay-per-click or any media) that you avoid a common blunder most marketers make. Navigation could mean death to your sales Millions of dollars are... 