by Johnny | Oct 30, 2014 | Advertising & Marketing, Blog, Direct Response Copy Tips, Successful Marketing Campaigns
If you want to sell more of your products or services, start using the word “because” in your sales copy. It has surprising selling power when used to tell your prospects why they should buy your product or service. And leaving it out will depress your response. Why... by Johnny | Oct 30, 2014 | Advertising & Marketing, Blog, Test Results
Here’s an interesting phone number test conducted by Flowers Across Melbourne, an online-only florist in Australia. They wanted to know what would generate more visits to the checkout page: a site wide listing of a local phone number or a toll-free phone number.... by Johnny | Oct 17, 2014 | Advertising & Marketing, Banner Ads/Remarketing, News_Events
CDMG Inc. – Winner of 78 Marketing Awards for breakthrough profitable campaigns Some of these include: ♦ MarCom Awards SuperCircuits Gold Award, Direct Marketing ♦ MarCom Awards JudgeVoterGuide.com Gold Award, Microsite ♦ SIA Summit International Awards Fawn’s... by Johnny | Oct 13, 2014 | Advertising & Marketing, Blog, Test Results, Website/Landing Page Strategies and Tactics
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. So use your headline and illustration to grab your prospects’ attention and induce them to read the copy. Your headline must contain a benefit and be simple, clear and direct. In the...