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These Three Tips Will Maximize Your Email Marketing
Direct mail is good. Email marketing is every effective, too. The rules are different for direct marketing on the Internet, and these three tips are essential to a successful email campaign The Three R’s: Relevant: Your email should offer something [...]
Direct Mail: 3-D Breakthrough for Profitable Responses
Direct Mail (Credit: Reliance Staffing.com) IPRO Tech, Inc., the creator of breakthrough litigation software tools, came to CDMG because they needed to stand out in a fiercely competitive field and successfully pitch their product to notoriously skeptical [...]
How a Marketer Facing Stalled Sales & Increasing Competition Turned Things Around
It's a nightmare when you find: Marketing/advertising is not working as well as you want. Sales are stalled. Competition keeps growing, taking away market share. Some panic. Some retreat. Some turn things around. Here is how Super Circuits used Creative [...]
17 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of watching the intersection of politics with advertising and marketing, one thing is clear: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. They generate [...]