It’s a little-known secret that testimonials which are too general do not increase response. However, testimonials with specifics increase response dramatically. A “meaty” testimonial will gain prospects’ trust and increase response Your prospects want evidence that your service or product [...]
It’s been proven time and again that marketers lose significant leads and sales because the opening copy of their websites or landing pages doesn’t immediately identify what prospects are looking for. What exactly are the prospects or customers looking for [...]
Back in the 1990's, I experimented with putting yellow post-it notes on the outer envelope of my clients' direct marketing campaigns. In those tests, we saw a 12% to 30% increase in response. The post-it note was effective for both [...]
Election 2016 was surprising … and shocking. How did Trump win the election? And how do the liberal Democrats plan to win in the 2018 Election? What must conservatives do to win in 2018 … even in liberal states like [...]
Magalogs It looks like a magazine. It feels like a magazine. It’s filled with articles, graphs, and data for casual reading. But’s it an excellent, powerful direct marketing sales piece. It’s called a magalog. Direct response copy appears throughout, getting [...]
