Recently, a daily email newsletter for active private investors ran the following two identical headlines as an A/B split to its 500,000 subscribers: Headline #1: Hurricane Impact on Oil Markets Headline #2: How Natural Disasters Impact Oil Future’s Prices [...]
Direct mail is seeing a powerful renaissance. Google and Facebook are using it. And so are most other savvy marketers. Business-to-business, consumers, fundraising … all are seeing profitable campaigns. But few know the direct mail rules. Most ad agencies and [...]
Here is a short video on how any business owner can raise money from investors by using an integrated multi-channel approach. Only 2.5 minutes. [huge_it_videogallery id="18"] Questions for the Reader: What are your thoughts on this integrated multi-channel approach? Have [...]
Struggling to bring in prospects? Having a hard time bringing in new leads? Whatever you are writing or promoting, you need to believe in what you are selling! Watch this video, and learn why the power of believing matters, and [...]
Not sure how to write the best copy for your direct marketing campaign? Which formula should you use? Make sure to follow the AIDA formula. A stands for Attention. For I, D, and A, check out my video. Click below: [...]
