Recently, a daily email newsletter for active private investors ran the following two identical headlines as an A/B split to its 500,000 subscribers:
 
Headline #1: Hurricane Impact on Oil Markets
Headline #2: How Natural Disasters Impact Oil Future’s Prices
 
Although the body text was identical in both cases, the email newsletter with Headline #1 experienced an email click-through rate that was 74% higher and a page-view rate of 82% higher.
Conclusion: A subject line that references a current news event by name, versus a more generic version, creates a sense of urgency that drives up readership and click-through rates.
Contact Caleb Huey at caleb@cdmginc.com or call me today at 1-310-212-5727 to discuss how you can use copy and strategy that dramatically drives up your response and readership. I’m here to help!
 

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