Selling only by retail is dangerous to your bottom line. You miss out on so many prospects and lose potential sales. To expand its client base, Metagenics wanted to break out of relying on retail sales and go directly to [...]
I had an odd, terrible ruling from the United States Postal Service (USPS). I am getting surcharged on my traditional direct mail. It makes no economic sense. I can’t send mail for my clients. They lose and the post office [...]
One way to increase readership and response is to tie your campaign, banner ads, etc. to current events. This trick works for all products and services, including Hamburgers! Check out this ad from Wendy’s below: Do you need help with [...]
For almost 10 years, my agency and I worked to make one small investment company, DTN Wall Street, into a giant by selling its innovative investment product. The marketing director, Chuck Wood saw me speak at a conference in Las [...]
When you are #2 or lower in your industry, comparative advertising can give you a big boost in response … and a giant step to help you rise to #1. Before I show you a powerful comparative TV commercial, let [...]
