In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show the world that theirs weren’t [...]
32% Response: How They Did It and How You Can Do It Too [Award Winner & Video]
Direct Mail Surprise: Gen Zs Amazing Response
"Newsalog" Generates 80 to 1 ROI: 6 Reasons Why It Was So Successful… [And Won a MarCom Gold Award]
How To Dramatically Increase Your Sales to the Wealthy: Morningside Resort
Breaking Into a Saturated Market: How One Marketer Broke Through with Greater Response and Profits [Award Winner]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
[Case Study] How to Generate Leads from the Toughest Prospects
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing… and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem. When [...]
How to Honor Your Brand Without Sacrificing Responses
