Inflation… recession… politics… bad weather…? These are challenging times. These 11 direct response copy rules will get you through any external (or internal) challenge that may come your way… and help you increase response. Remember, great copy improves your response. [...]
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, cute introduction without telling the reader the point. Don’t make your prospect [...]
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he or she doesn’t act positively to your Call To Action (CTM) then the only thing you’ve succeeded in doing is [...]
Great Copy increases your response. And great copy avoids the passive voice. Is your copy using an active voice? Here’s how you do it: Isolate and review all phrases telling what you’ll do for the person. Then make sure to [...]
One of the rules in copywriting is using excitement in your copy. Excitement will increase your response. Boring copy will decrease response. Sometimes what’s exciting and important to you isn’t interesting to the prospect. So, you need to understand and [...]
