One of the rules in copywriting is using excitement in your copy. Excitement will increase your response. Boring copy will decrease response. Sometimes what’s exciting and important to you isn’t interesting to the prospect. So, you need to understand and [...]
To increase your response, copy should use the word “now.” It’s a power word often overlooked, so check your copy for how often you used “now.” “Now” creates a sense of immediacy and action. To stress immediacy, use the word [...]
Most copy features product descriptions but you increase your response when you use benefits, not descriptions. Increasing “you-benefit” copy and minimizing mechanical descriptions means more profit. You won’t sell a car by describing the type of safety glass or the [...]
The feel of your copy, the tone, the energy – must come across as authoritative. Authoritative copy means words that include specific information, details, figures and facts that will resonate. Don’t just write that your product of service is unique. [...]
The 5 “U’s” are simple codes for creating copy that is compelling, interesting and effective. Consider what your 5 “U’s” will be before you write your copy. The 5 “U’s” are: #1 Unusual Approach: Every day, your prospects see dozens, [...]
