Over the last 30 years of watching the intersection of politics with advertising and marketing, one thing is clear: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. They generate [...]
The news from the government monopoly post offices is often bad—but not this time. The surcharge is expiring and not being renewed. On April 10th, if all goes well, watch for a postage decrease!
I’d like to invite you to one of the most unique personal and powerful investment and business conferences ever held…and it’s in the Bahamas! Geopolitics, the election, new investment strategies, and economic analysis will equip you like nothing else [...]
Trade Show (Credit: searchengineoptimist.com) “Craig, can you please create a new exhibit booth for me?” When it comes to trade shows, the exhibit is usually the only thing on my clients’ mind. I’ve created several dozen exhibit [...]
One of the most powerful boosters of response in an email or direct mail letters is the “superscript”. Simply put, a superscript is a placement of powerful direct response copy in the area above the salutation. It’s an incredible way [...]
