Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients. [...]
Digital Marketing is changing fast. Here are 8 under-the-radar digital trends we use to help companies grow. You should too. How many of these are you now using or adjusting your strategy? Trend # 1. Costs Increasing. Digital marketing spending [...]
Finding TV streaming subscriber data can be difficult. But now you can target TV audiences and viewership categories based on streaming subscriptions by combining streaming services e-commerce data with real transactional, demographic, and lifestyle information to paint a more complete [...]
Christmas… are you going to use the best strategies and tactics possible for Christmas 2023? The December-January season is traditionally the best time of the year to advertise your products, services and drive up ROI. Here are 30 Need-to-Know tips [...]
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are hundreds of variables you can test that could help you boost your response. I did a campaign for a newsletter [...]
