Facebook ads are a cost-effective way to get an incredible response. I test hundreds of ads a month for my clients, discovering what works and what doesn't. But you have to create the right copy…something that will grab the attention [...]
I create and send out as much as 4 million emails in just a month for my clients. I test. I see results. I know what’s working…and what isn’t. If you are using email- or want to- I’d like you [...]
Strong copy is unstoppable with supporting graphics. In today’s culture, people have less time and less patience. They will read something if it’s interesting, but they like their information summarized and illustrated graphically, and that can make a big difference [...]
I just reviewed a video of a large, powerful group of consumers urging viewers to boycott companies that take the politically correct tact by simply not saying Merry Christmas in their catalogs, emails, Facebook ads, and direct mailers, and on [...]
Looking for a checklist to ensure your copy is its level best? Try looking to the 5 U’s. These are 5 key elements your copy must have to get the job done. 1. Unusual approach. Your prospects are looking at [...]
When it comes to email marketing, here’s my golden rule: If at first you don’t succeed…test, test again. Let’s go back a few years to a test that can give us guidance today. Just after the federal government announced a [...]
One of the keys to successful marketing and advertising is understanding the art of creating a bullet. Bullets are sizzling, mouthwatering, irresistible enticements to continue to read or to take action. Bullets can dramatically increase your response and profitability. Most [...]
When writing copy for your marketing campaign, you only have a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. As they read, the copy must continue to arouse their interest. Avoid [...]
Some of my favorite direct marketing tools include magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase the item in a magazine layout, which generates interest among consumers or business prospects who [...]
Many marketers underestimate the power of the opening. Direct mail, email, landing pages, Facebook ads and more all have three critical direct response rules you should follow at the start of your presentation. For any direct mail campaign, the way [...]
